Orchestrated Application Delivery
Serena Orchestrated Application Delivery automates end-to-end application development by helping IT organizations efficiently capture all demand from their stakeholders, easily manage changes to requirements and software configurations, and repeatedly deploy releases with confidence. Serena has helped thousands of IT organizations make dramatic improvements to their application development, including greater visibility, faster time to market, higher stakeholder satisfaction, and lower development costs.
Video: Introduction to Orchestrated Application Delivery
Deliver Apps Faster and at Lower Cost by Managing Application Demand, Development and Delivery as an End to End Business Process
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Video: Orchestrated Application Delivery Product Demo
Orchestrating the end-to-end delivery of apps from demand through to deployment is more competitively important than is IT operations.
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D2D: Demand to Develop to Deploy
Serena Orchestrated Application Delivery consists of three solutions powered by a flexible business platform.

Serena helps you orchestrate your end-to-end application development
process - from Demand to Develop to Deploy.
- Serena Demand Management: Serena Demand Management helps you quickly prioritize and deliver more of the right features and applications, communicate changes to demand across the organization, and delight your business users with greater visibility and responsiveness. The solution provides integrated capabilities for request management, portfolio analysis, and requirements elicitation.
- Serena Development Management: Serena Development Management helps distributed development teams manage and track changes to requirements, software configurations, and timelines. The solution provides capabilities for project management, agile software development, detailed requirements management, software prototyping, and software change and configuration management (SCCM).
- Serena Release Management: Serena Release Management helps IT organizations automate the release process across platforms, environments, and application tiers. IT organizations can increase release frequency and reduce risks with Serena's automated release planning, release calendars, release audit, and release vault.
- Orchestration by SBM (Serena Business Manager): By connecting traditionally siloed processes and applications, Orchestration by SBM helps you get greater visibility, insight, and traceability into the entire end-to-end application delivery process. It provides process automation and integration, common dashboards and metrics, and collaboration capabilities.

Serena helps you avoid painful rip-and-replace implementations,
so you can quickly improve any application development process.
Leverage What You Have
Unlike traditional rip-and-replace approaches, Serena Orchestrated Application Delivery is a full suite of solutions that can easily integrate and work with your existing tools and processes. If certain tools or processes are too difficult to replace, you can leave those alone and simply focus on the areas that can use the most help now.
"Process improvement is a key characteristic of next generation development." David Norfolk, Bloor
"Serena offers a solid solution for companies that have a mix of pieces already in place and want something to pull them together, rather than replace them." Jim Duggan & Thomas Murphy, Gartner