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Serena's Partner Program is all new for 2008

Serena has made changes. For 2008 we have completely re-introduced the Serena Partner Program, targeting VARs, VADs, small SIs, and Distributors with offerings designed to create new growth opportunities.

  • provide CHOICE via SaaS and On-Premise licensing options
  • GROW the business with industry-leading lead-generation programs for partners
  • FORTIFY the relationship via executive selling techniques and materials
  • Increase VOLUMES and PROFITS by penetrating the Small and Medium Business segment
  • INFILTRATE the enterprise with solutions Execs care about, like Project and Portfolio Management (PPM)

Serena provides in 2008 a tiered investment plan within the Partner Program to reward its partners for increased committment to Serena. Serena now provides its partners:

  • Automated lead-generation systems so you can create new leads for your business, using Serena's systems
  • Marketing Campaigns built specifically for partner use
  • Market Development Funding (MDF) to spur additional market generation activities
  • Industry-leading margins and entitlement levels to ensure win-win
  • Streamlined processes to ensure visibility, efficiency, and more time building business with Serena

Become a Serena Partner!