Seminars and Tradeshows

Orchestrated IT World Tour

Visibility across all IT systems is essential for any IT leader to confidently deliver high-quality apps and services to the business. Attend this global IT executive roundtable series and get answers to tough questions such as:

• How do I capture, prioritize and fulfill demand more intelligently?

• How to best manage and deliver requirements?

• Where are our bottlenecks across the IT apps and services lifecycle?

• How do we get better, faster and more efficient with our current systems?

• How do we bridge the gap between development and operations?

• How do we more quickly deploy services and apps that our business users really want?

Go to Cities and Dates

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HDI 2012 – A Digital Experience

Date/Time: May 22nd, 2012
Location: Online

Join an audience of thousands at HDI’s inaugural digital event on Tuesday, May 22, 2012. HDI 2012 Digital—an innovative, robust, and FREE digital event that is open to the public. Planned activities include: three live webcasts on ITSM, a wide variety of on-demand training sessions, HDI 2012 keynote speaker video presentations, interactive chat groups, prize giveaways, and a digital Expo Hall. Don’t miss the session on “Raising the Bar on Service Quality: KPIs that Drive Value” presented by Julie Mohr, President, Mind the IT Gap and hosted by Serena Software. Be sure to visit Serena’s virtual booth and while you are there, enter to win an iPad.

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Gartner IT Infrastructure & Operations Management Summit

Date/Time: June 5 - 7, 2012
Location: Orlando, Florida @ The Peabody

At a time when every IT dollar counts, this Gartner conference will provide strategic guidance and pragmatic recommendations needed to demonstrate the business value of Infrastructure & Operations (I&O) as you meet the challenges of modernization, transformation and convergence. Attendee take-away: I&O hotspots, the ability to leverage real-world experience and knowledge gleaned from track sessions, keynote speakers, analyst-user roundtables and end-user case studies. Serena will showcase new and significantly enhanced offerings that automate, control and instrument the most important application development and operations processes to deliver true DevOps and Orchestrated IT.

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SHARE 2012 in Anaheim

Date/Time: August 5-10, 2012
Location: Anaheim, California

We are delighted to be sponsoring the SHARE 2012 in Anaheim. SHARE Inc. is an independent, volunteer run association providing enterprise technology professionals with continuous education and training, valuable professional networking and effective industry influence. Serena Software will be an exhibitor at SHARE 2012 in Anaheim. Visit us in the Exhibitor Hall during which we’ll be showing our Orchestrated IT solutions for the mainframe that include ChangeMan ZMF, ChangeMan SSM, Comparex, StarTool IOO, StarTool FDM and StarTool DA.

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PinkForum 12 – 1st Annual IT Service Management Leadership Forum

Date/Time: August 16-17, 2012
Location: Scottsdale, Arizona

This unique program features multi-tracks with 90-minute roundtable discussion style sessions, addressing 24 of today’s most pressing ITSM issues. As the ITSM functions in many organizations come under increased scrutiny and pressures, the objective of PinkForum12 is to provide today’s ITSM Leaders with essential awareness, insight, guidance and strong advice for ensuring that critical issues are being addressed. We are proud to be sponsoring this event and we will be showcasing Serena Service Manager, winner of the ITIL Innovation of the Year, at this event.

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FUSION 12

Date/Time: October 28 - 31, 2012
Location: Dallas, Texas @ Gaylord Texan

At FUSION 12, itSMF USA and HDI, two leaders in the world of service management, are joining forces to elevate the standards in service management education. FUSION 12 brings together the best of the best—the best speakers, the best vendors, the best networking and social activities - to provide attendees with an educational experience, a solid action plan and valuable business contacts. Serena will demonstrate why Serena Service Manager was awarded Pink Elephant’s ITIL Innovation of the Year at the conference.

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Gartner AADI Summit 2012 (Application Architecture, Development & Integration)

Date/Time: November 27-29
Location: Las Vegas, NV

We are delighted to be sponsoring the 2012 Gartner AADI Summit which goes straight to the heart of the new application challenges faced daily, targeting “real-world” concerns. The Summit will help evolve your application strategy to ensure that it continues to deliver business value – both now, and in the future. Meet your peers, Gartner analysts and providers to discuss the hottest topics including cloud computing, mobile, modernization, governance and more

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