White Papers
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Successful Business Process Productivity Kits
Productivity Kit for Finance Productivity Kit for Human Resources Productivity Kit for Sales/Marketing Adopt a better way to work—these kits for Finance, HR and salesforce.com show you how to automate business processes and connect disparate systems to make activities visible, repeatable, and auditable - from the ground up. -
Customer References On Demand
Streamline and Simplify Your Customer Reference Process Solid customer references are your best sales advocates. Having current information and pre-approved references available on demand has saved Serena $60,000 per year and shortened our sales cycles. How did we do it? We built a mashup, of course. Read this case study about the Customer Reference Mashup. -
Getting Started With Business Mashups
Business Mashups in Three Simple Steps! With Serena's pre-built Business Mashups you can go from business idea to Business Mashup in no time. -
The Business Case For Business Mashups
Build Your Case For Mashups In Your Organization
Business Mashups drive business productivity by automating and coordinating collaboration across people and systems. But how do you justify the investment? How do you explain the power of Business Mashups to others in your organization? -
Build Applications Without Developers
Learn how to beat the application backlog with Serena Business Mashups. Serena Business Mashups allow business users to build and deploy applications without writing one line of code. Learn how you can get started!
