The Mashup Exchange for partners is coming!

There will soon be a new marketplace for business people and their partners to connect around building Mashups.

Terrified of SaaS? OnDemand got you on the run? Web 2.0 a bunch of hype?
Don't worry: the Mashup Exchange is coming soon and it likes you.

Mashup technology is great, but it's only half the story. The other half is how we are building new business practices that match the new technology (like SaaS) that has left some traditional software partners and channels feeling left out. The answer is simple: new technology demands new business models, and the Mashup Exchange is just that. Serena is committed to finding a way to bring partners into the SaaS game, and let them thrive.

There will soon be a new marketplace for business people and their partners to connect around building Mashups.

Partners will be able to publish and sell:
• Packaged Mashups to buy and deploy
• Web Services used to build Mashups
• Template Workflows to speed mashup creation
• Professional Service offerings

Selected Partners will also be able to build and invite their customers to:
• MicroMarkets that promote their organization and offerings
• Blogs, articles and other information to enable the Mashup Builder
• Create communities around software offerings and practice areas

In early 2008 the Mashup Exchange will open for business and initially highlight the offerings of Charter Members.

 

Think of your benefits as a Serena Partner:

VALUE ADDED-RESELLERS

Help your customers, increase profitability, and grow your business via:

• The ability to build a library of repeatable process Mashups you can sell as packaged offerings
• A branded MicroMarket that exposes a wider audience to your expertise
• Higher margin business-process engagements

INDEPENDENT SOFTWARE VENDORS

Build a community around your product so that your business users can:

• Extend your product and share those extensions
• Integrate your products with their own internal processes
• Utilize those SOA and Web Services integrations you slaved to build and nobody uses

RESELLERS

Differentiate your organization by:

• Creating and deploying Mashups that tie your key bundles and cross/up-sells to produce massive value-add
• Building a community site for your key customers to interact and grow your brand
• Track MashupExchange licenses and deployed Mashups, instead of guessing

SYSTEM INTEGRATORS / PROFESSIONAL SERVICES ORGANIZATIONS

Gain internal efficiency and move up the value stack via:

• Internal Mashup Libraries that facilitate process re-use, and capture IP from all of your consultants
• Live web demonstrations of business processes instead of waving your hands
• Leveraging “latent” SOA and Web Services libraries for customers

IT ORGANIZATIONS

Empower your stakeholders while maintaining control by:

• Giving those dangerous business users a safe, controlled environment to share and build Mashups
• Providing a managed SOA / Web Services library for internal customers
• Managing key service providers and partners and promoting them to your internal audiences