Greg Hughes - President and Chief Executive Officer

Greg Hughes was named Serena’s chief executive officer in January 2013. Prior to that, Hughes joined Serena’s board of directors in February 2012 while serving as an operating partner at Silver Lake Partners, which he joined in March 2011. Prior to Silver Lake, Hughes served in a variety of senior management roles at Symantec Corporation including Group President, Enterprise Products. Hughes joined Symantec through its acquisition of VERITAS Software, where he was Executive Vice President, Global Services. He joined VERITAS after a 10-year career at McKinsey & Company, where he founded and led the software practice. He currently serves on the board of LogMeIn and holds an MBA from Stanford and a BS and MS in electrical engineering and computer science from MIT.


Carl Landers - Vice President, Worldwide Marketing and CMO

Carl Landers is responsible for Serena’s worldwide marketing functions, including product marketing, communications, lead generation, sales enablement and field marketing. Mr. Landers previously served as Serena’s Vice President of Product and Campaign Marketing and joined the company with over a decade of enterprise software marketing experience. Prior to joining Serena, Mr. Landers served as Vice President of Marketing at CA Technologies, where he led marketing strategy, product marketing, demand generation and public relations for CA’s Project and Portfolio Management solution. He joined CA via its 2005 acquisition of Niku Corporation, where he was Director of Product Marketing. Before joining Niku, Mr. Landers held product marketing, product management and product development positions at Perfect Commerce, Zoho Corporation, Tyco International and Raychem Corporation. Mr. Landers holds a BS in Mechanical Engineering from Stanford University.



Peter Sianchuk - Group Vice President, Customer Experience & IT

Mr. Sianchuk is the executive responsible for the total relationship with Serena’s customers. He provides a single vision across all aspects of Customer Interaction, ensuring that Serena offers the highest level of Customer Service from every department and that Serena maintains an unsurpassed level of Customer consideration in decisions made. Mr. Sianchuk leads the Customer Support organisation, the Information Technology department, as well as the PMO within Serena. His involvement across both internally focused and externally focused departments ensures that Serena is constantly improving itself, always with the customer in mind. Delivering a consistent Customer Experience is essential in today’s business environment and Mr. Sianchuk’s experience both in Customer Service and Information Technology ensures that Serena delivers to the ever changing needs of our customers.




Kevin Parker - Vice President and Chief Evangelist

Kevin Parker is a 30 year industry veteran, holder of three technology patents and is VP and Chief Evangelist at Serena Software. He speaks and writes on application development methodologies, business analysis, quality assurance techniques, governance, open source issues, and tool interoperability, from the mainframe to distributed platforms to the web and mobile and embedded systems. Kevin was born and educated in the UK and currently lives on a boat on the San Francisco Bay.



Frederic Richer - Marketing Director for EMEA

Frederic Richer is European Marketing Director at Serena Software, his main objective will be to define the communication, marketing strategy and lead generation at European level. In addition to this he will serve as the interface for US Corporate and he will perform these activities in addition to his duties in Germany, France, Italy, Spain and BeneLux. He has worked for nine years at Serena in the role of marketing director in Western Europe and two years ago he was promoted at European level. He has a strong background in information technology with close to 27 years of experience as a developer, project manager, pre-sales and marketing director. Prior to joining Serena Software, he served as Southern European Marketing Director at Cognos and Acta Technology. Before, he was a business analyst and project manager with ATOS, a large French consulting company. Frédéric Richer is an engineering graduate and member of New york road runners and his passion is running in big cities and participating in worldwide Marathon race!




Ashley Owen - Director, Product Marketing

Mr. Owen is the Director of Product Marketing at Serena Software. Ash has worked at Serena Software for more than 20 years and is passionate about solving application delivery problems spanning demand, development, and deployment.


Mark Levy - Product Marketing Manager

Mark Levy is a Product Marketing Manager at Serena Software responsible for the product marketing efforts for Serena Release Manager. Mark joined Serena in 2007 and has focused on providing solutions that help large enterprise organizations manage software change from development to production. Mark has over 25 years of experience in enterprise software focusing on both application development and IT operations. Prior to joining Serena, Mark held product management and product development positions at BMC Software and Candle Corp (now IBM) focusing on service, availability and performance management. Earlier in his career, Mark held senior technical IT positions at Litton Computer Services.