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Press Release

Serena Software Announces Premiere of CIO Web Miniseries

  • Entertaining Doug Serena, CIO Documentary-Style Miniseries Dramatizes Day in the Life of Orchestrated IT to Power Business Success
  • Miniseries Premieres March 12, Runs Each Monday Through April 9

REDWOOD CITY, Calif. - Mar 12, 2012 - Serena Software, the Orchestrated IT leader, today announced the premiere of Doug Serena, CIO, an entertaining documentary-style web miniseries that follows a particularly savvy CIO and his team as they navigate a realistic IT business scenario: developing and delivering an application to production within an incredibly tight timeframe. Failure to deliver will lead to doom and the downfall of Doug’s organization at the hands of a competing company. See how the team reaps the benefits of Orchestrated IT -- the reward: huge success and massive economic advantage to their company. The series kicks off on March 12th.

The first webisode of Doug Serena, CIO can be viewed at Serena.com/DougSerenaCIO. In the first episode you’ll meet an interesting cast of characters dealing with real-life business adversity in this industry-first web miniseries. Viewers can follow CIO extraordinaire Doug Serena’s tweets at https://twitter.com/DougSerenaCIO.

Event Details
What: Doug Serena, CIO five-part web miniseries, each running approximately five minutes.
When: Every Monday at 12:01am PT, March 12 through April 9.
For more information and to view episodes:
http://www.serena.com/DougSerenaCIO

Helpful Links

Tweet this: @Serena_Software launches “Doug Serena CIO” web #miniseries to display benefits of Orchestrated IT http://bit.ly/xIBdyK #CIO @dougserenaCIO

About Serena Software
Serena Software provides Orchestrated IT solutions to the Global 2000. Serena’s mission is to help enterprises orchestrate their IT operations for tremendous competitive advantage. Its 4,000 active enterprise customers, encompassing almost one million users worldwide, have made Serena the largest independent ALM vendor and are now using Serena to orchestrate IT service management and other vital processes.  Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in private investments in technology-enabled industries. For more information on Serena, visit http://www.serena.com.

Media Contact:
Tanya Espe
Kulesa Faul for Serena Software
(650) 340-1912
tanya@kulesafaul.com

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