A Revolution In Application Development
Need to get a process online in a hurry? Want to give your users a new application with a great Web 2.0 interface? Want no more. Get Mashup Composer - it's free! With Mashup Composer you design business process visually, just like in Powerpoint or Visio. Drag and drop your way to a rich Web 2.0 UI. Point & click to define business rules. No programmers. No consultants. No kidding. And, paired with Business Mashups On Demand, deployment is a snap!
Drag-And-Drop Easy. No Programmers Required.
If you think it takes a team of programmers to automate a business process, think again. Sure, traditional development tools for automating business processes are complex. And yes, they make it easy to draw a process diagram but try defining rules, designing user interfaces and linking systems together. It's a nightmare. Worse, every little enhancement must be an "IT project" accompanied by an army of programmers.
There has to be a better way. And now there is. With Mashup Composer you check-in your code at the door. We designed Mashup Composer so that part-time techies, such as Business Analysts, can design business processes, define business rules and create user interfaces. If you can draw a process in PowerPoint or Visio, or are comfortable with an Excel macro then you can get going today.
Serena lets you develop applications that automate your business processes - without coding. It doesn't matter whether you're defining a process flow, defining a business rule or constructing a user interface. We've worked hard to make sure you can point and click your way to success!
Give Users Slick Web 2.0 Interfaces.
You don't have to make your applications look like the dull, dowdy enterprise applications of old. Now you can easily construct high quality user interfaces with the latest in Web 2.0 widgets. Imagine business critical information "mashed" into your applications wrapped in Flash or Silverlight objects. How about pulling RSS feeds or embedding Google gadgets? Mashup Composer allows you to do it all.
Connect Systems. No Coding. No Expensive Consultants.
Web services. BPEL. SOA-based integrations. You can have it all--without coding or expensive consultants. With Mashup Composer you connect your processes to existing applications, just by dragging and dropping. This means you take advantage of Web services and BPEL under the covers, but you don't need to know a lick about writing a WSDL. You connect to your systems without the headache of cranking through code or managing the consultants to do it for you.
Why Build When You Can Borrow?
Sure, you can design your own process--but why build when you can borrow? We provide a set of free pre-built applications you can import into Mashup Composer and use as-is or tweak to fit your needs. With our pre-built Mashups you get out-of-the-box process blueprints that automate common business activities, workflows you can customize to meet your specific needs, and built-in best practices for process improvement.
Deploy Instantly.
Whether you designed your own Mashup or downloaded one from us, you can deploy your process-based applications directly from Mashup Composer. This allows you to rapidly prototype with your business users. Plus, if deploying instantly to machines in your data center is a problem then use our on-demand service, Serena Business Mashups On Demand. We can provision you in minutes and we'll even give you the first 30 days of Business Mashups On Demand for free. Sign up today!


