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StrikeIron Web Services now Available on the Serena Mashup Exchange
Mashup of two key players creates playing field for killer mashups
REDWOOD CITY, Calif. — July 22, 2008 — Research Triangle Park, NC and Redwood City, Calif. — July 22, 2008 – StrikeIron, the leader in providing innovative solutions for delivering data over the Internet, today announced it joined the Serena® Mashup Exchange™ to make its Web Services available to a wider audience. The partnership increases the capabilities of business users by providing them with access to key external data.
The Serena Mashup Exchange is an online marketplace for business people and their partners to connect and accelerate the creation and usage around building mashups. There you can find packaged mashups, template work-flows and professional service offerings. The StrikeIron Web Services Marketplace provides over 100 data services from leading technology suppliers including Cortera, D&B, Gale, MapQuest, Midnight Trader, NASDAQ, Tax Data Systems, Wall Street Horizon, and Zacks. IT can now easily access StrikeIron’s quality data and seamlessly integrate it into business mashups using Serena Mashup Composer™. Mashups can be created for both private use or commercialized in the Mashup Exchange for others to reuse.
"StrikeIron allows us to extend our mashup footprint by putting data into the hands of business and IT," said René Bonvanie, SVP, Global Marketing, Partnerships and Online Services, Serena Software. "Companies no longer have to worry if the data has SOA hooks and can instead focus on creating mashups that will help them grow their business."
One example of a successful Business Mashup is the Serena Salesforce.com Credit Approval Mashup. The Mashup automates the interaction with D&B credit information via a StrikeIron Web service and allows sales personnel to request approval to extend credit to prospects. It can be downloaded for free along with a demo from the Mashup Exchange. A subscription to the data can be obtained via StrikeIron.
The business implications are wide-ranging for the Salesforce.com Credit Approval Mashup:
- For Sales: Faster time to revenue with streamlined credit approval.
- For Finance: Increased efficiency and lower risk with secure and auditable decision flow.
- For the enterprise: Leverage investment in core applications and build favorable ROIs.
- For IT: Connect Software as a Service (SaaS) applications seamlessly to users and increase the efficient utilization of Web 2.0.
"Serena gives users all the ingredients they need to build mashups that leverage the Web, including templates, developer resources and a marketplace to offer them when created. Data, especially live external data, is one of the most critical ingredients for anyone building a mashup", said Bob Brauer, President and co-founder of StrikeIron. "By combining these two technologies, mashups are now much easier to create."
About StrikeIron
StrikeIron provides leading innovative solutions for delivering data over the emerging Internet. The company's innovative Web Services Marketplace provides a technology platform, micro-transaction management and a consistent interface across many XML-based Web services from multiple, diverse sources. This allows business users, application developers and enterprise IT professionals to customize and integrate external data sources and additional external functionality into enterprise, Web, and composite applications. Currently, StrikeIron provides over 100 live data sources and business functions from organizations such as Cortera, D&B, Gale, MapQuest, Midnight Trader, NASDAQ, Tax Data Systems, The Sports Network, Wall Street Horizon, and Zacks.
In addition, StrikeIron IronCloud™ offers the only comprehensive Web services delivery platform that opens up new channels for data distribution and consumption through Web Services. Enterprises of all sizes can now reduce the cost and complexity of managing the challenges of data distribution which include leveraging an existing external hardware and software architecture, controlling and metering access and usage, external monitoring for 24x7 reliability, full usage analytics, as well as multiple authentication scenarios and instead concentrate their focus on making information easier for partners, customers, and distributed business units to access and use. StrikeIron delivers value to over 1,500 customers and partners such as Avaya, BEA, Delivery.com, IBM, Honda Europe, D&B, Siemens, Nike, Swarovski, ShoeBuy, and Exclusive Resorts. For more information, visit www.strikeiron.com.
About Serena Software
Serena is a privately owned company, headquartered in Redwood City, California, with 29 offices in 14 countries and almost 1000 employees. Serena provides software on premise and on demand to over 15,000 customers including 96 of the Fortune 100. Serena enables teams of programmers to become more efficient by standardizing and automating development processes across both mainframe and distributed environments. Serena enables IT business analysts and power users to improve productivity with a new generation of Web 2.0 tools to build Business Mashups. Serena Business Mashups automate common, everyday processes, are visual and do not require coding. Serena also enables IT executives to gain visibility into their projects, resources and costs – CIOs should have access to the same quality of information about IT as the CFO has about Finance. For more information on Serena, visit www.serena.com.
Serena is a registered trademark and Mashup Exchange and Mashup Composer are trademarks of Serena Software, Inc. All other product or company names may be trademarks of their respective owners, and their use is intended for identification purposes only and not in association with or as sponsorship or endorsement by such owners. Copyright © 2008 Serena Software, Inc. All Rights Reserved.
