Serena Webinars

Attend this informative webcast to learn how existing CM practices can be adapted and leveraged to improve developer productivity, improve team collaboration & efficiency, and simplify audit/compliance.

During the 30 minute webcast you will learn how to:

• Adopt stream-based development practices
• Enable continuous integration
• Simplify promotion through typical stage-gate processes
• Maintain project level visibility & insight

Speaker:
Ashley Owen is the Director of Product Marketing for Serena's Application Lifecycle Management solutions. For over 21 years, he has designed, implemented and supported Serena Dimensions CM, a leading software change and configuration m anagement solution, and overseen successful implementations across a variety of vertical markets and regulated industries. As the former Director of ALM strategy & evangelist within Serena's ALM solutions team, Ashley oversaw all elements of the Application Lifecycle and is highly experienced in implementing solutions for traditional waterfall, iterative and agile environments, large enterprise organizations and individual projects/programs. For many years, Ashley was the Director of Product Management, overseeing product evolution, the integration of requirements management with software change & configuration management, and extending capabilities to automate cross-platform builds, and the path to production with complete traceability. While Director of Development, Ashley sought and secured a CMM level 2 accreditation for the Dimensions development team, and successfully passed internal and external audits. Ashley graduated with a BSc. Honors in Computer Science from E xeter University in the UK, and is a also a certified Scrum Master.

Come learn about Serena Business Mashups! Serena Business Mashups map, track and enforce business processes down to the task level. Business Mashups allow you to control and automate any business process as well as manage issues throughout the lifecycle of your projects. By using its effective process management capabilities, Serena Business Mashups will give you the management control and accountability you need to make agile course corrections and reduce cumulative costs across your value chain.

Come hear from a Solutions Architect, as they discuss Serena Business Mashups and the art of defect tracking. They will provide insight and practical tips on:

• Creating new Mashup applications, orchestrations and uses of web services
• Resolve issues and defects consistently across IT
• Track histories of issues, problems and requests with detailed audit trails
• Manage the relationships among issues, defects and enhancements
• Report on items instantly
• Analyze trends and activity reports to improve processes
• Integrate issue and defect management with version management

Join us for a 30 minute introduction to Agile On Demand. Built by a team that includes two co-founders of Scrum, Agile On Demand combines agile management software, best-practices, and coaching into a new product that will make your Agile teams more effective and productive.

During the webcast we will explore how you can use Agile On Demand to manage releases, stories, backlogs, sprints, and tasks. We’ll also check out the built-in reports and dashboards that let you track burndown and velocity in real time.

Speakers:
Jeff McKenna, First Scum Coach

Few people have the breadth and depth of agile experience Jeff has. Since the late 1980's Jeff has focused on the process side of development. He consulted on the very first Scrum project in 1993, becoming the first Agile coach. He has taught, coached and mentored scores of Agile teams.

Peter Goubert - Sr. Director of Product Management at Serena

Pete has been closely involved with software tools and methodologies for the past 20 years. As a Rational Software consultant, and later product manager for Rational Rose and Rational Suites, he worked closely with IT organizations trying to adopt software development best practices and knows first hand the failures of waterfall-based approaches. Pete is a CSM and CPO, and currently the Chief Product Owner for Agile and PPM products at Serena.

We all understand, at least theoretically, that bugs are a major source of waste in software development. We have experienced development environments where no more than 5 bugs were ever open on an 18 month project with a twelve member team. While not all projects are this size, the techniques used do scale amazingly well. During this 30 minute webcast we will explore how this kind of performance is possible and what it takes to do so.

Speaker:
Jeff McKenna, First Scum Coach

Few people have the breadth and depth of agile experience Jeff has. Since the late 1980's Jeff has focused on the process side of development. He consulted on the very first Scrum project in 1993, becoming the first Agile coach. He has taught, coached and mentored scores of Agile teams.

In this Mainframe VUG we will explore how you can leverage ChangeMan ZMF to add value to your system management projects. Join expert Ron Palaniuk in this hour-long interactive session to see and hear how you can use the ChangeMan ZMF M+R option to:

• Simplify and accelerate upgrading system software
• Easily merge and reconcile custom code with vendor code
• Improve system management productivity
• Reduce system project backlog
• Rapidly take advantage of system enhancements

Speaker:
Ron Palaniuk

Ron Palaniuk is a Senior Consultant that has been with Serena since June 1999. He has been involved in implementation, training, and general assistance of ChangeMan ZMF. Ron has a background primarily in z/OS, TSO, REXX, and DB2, but also has experience in VM (mainframe), CMS, and Linux.

Happy New ARM! Welcome to the first VUG of 2010, dedicated to the bells and whistles of the brand spankin' new ARM 1.2.

Rev up your engines for a joyride through the latest release of ChangeMan ZMF.

What you will learn by attending this Webcast:

• How to meet new Federal mandates on Transparency, Reporting and Lowering the Cost of Government with business process automation solutions
• How the Navy and VA have utilized Lean BPM to fight budget cuts and streamline incident management
• Best practice techniques when using Lean BPM to streamline processes and reduce costs
• Ways to automate agency processes around OMB A123, IAVA, Employee Time off and Risk Management

Speakers:

• Ken McCurdy, IT Manager, Navy Education and Training
  (NETPDTC N6), U.S. Navy
• Marty Butcher, VA R4 Service Line Manager, Department of Veteran Affairs
• Tim Kelly, Director, ENBOSS Program Manager, Mission Systems Group, CACI
• Summer Ficarrotta, Solutions Architect, Federal Solutions,Serena Software 

Ever wanted to put a business process online in a hurry? Want to make changes quickly? Want a great looking Web 2.0 interface to impress your business users? Want no more. With Serena Business Mashups you can develop collaborative applications in days rather than months, deploy in minutes and get a quick return on that precious IT investment.

During this webcast we will show you how to design and publish an Employee Onboarding workflow in 30 minutes or less! This workflow orchestrates the activities of bringing a new hire on board, such as procuring a computer, updating HR systems, readying office space, and securing access.

Wes has 4 years working with Serena's distributed products including PVCS Version Manager and Business Mashups (TeamTrack). He's held several roles within Serena including support and solutions architect. Prior to Serena Wes worked in IT as a Systems Administrator. Wes's current focus is on helping customers solve business problems using Serena's distributed products with an emphasis on application life cycle management and business process.

Attend this informative webcast and learn how requirements management can help your organization. During this webcast our speaker, Christian Christophoridis, will discuss how you can align business and IT utilizing traditional, modern and visual techniques for requirements management.

During the 30 minute webcast you will learn how to:

Christian has 10+ years experience in eliciting, writing and managing requirements from working as a systems analyst for complex systems to product manager for lean software applications. As a consultant he has successfully introduced Requirements Engineering into several organizations and rolled out tools to help users manage their requirements through a complete ALM lifecycle. Currently, Christian is the Product Owner for Serena Dimensions RM and Prototype Composer.

Today, development tools for automating business processes are complex. It's a nightmare. Worse, every little enhancement must be an "IT project" accompanied by an army of programmers.

Ever wanted to put a business process online in a hurry? Want to make changes quickly? Want a great looking Web 2.0 interface to impress your business users? Want no more. With Serena Business Mashups you can develop collaborative applications in days rather than months, deploy in minutes and get a quick return on that precious IT investment.

During this webcast we will show you how to design and publish a workflow in 30 minutes or less!

Wes Godard, Solution Architect at Serena Software

Wes has 4 years working with Serena's distributed products including PVCS Version Manager and Business Mashups (TeamTrack). He's held several roles within Serena including support and solutions architect. Prior to Serena Wes worked in IT as a Systems Administrator. Wes's current focus is on helping customers solve business problems using Serena's distributed products with an emphasis on application life cycle management and business process.

When you gain efficiencies in IT Process management and in controls testing, you drastically reduce the amount of time you spend recording and evaluating evidence for PCI/DDS regulatory compliance requirements. It’s a simple approach that any information technology or audit team can leverage.

Passive approaches to evidence generationand testing often yield manual evidence collection via “sneaker net”,manual testing with visits and re-visits to control owners, management of testing and remediation activities tracked in static files, and an inability to leverage robust reporting strategies. With Serena Business Mashups and 18 standard PCI evidence gathering/generating processes you can meet your oversight requirements as defined by the National Institute of Standards and Technology (NIST), plus those required by the PCI Standards Council. These workflows enable you to report on the status of processes in real time and deliver audit evidence that is relevant and specific to the PCI/DSS testing requirements.

In this thought-provoking, informative session, Renee will provide insight into the question: What if you could take your PCI evaluation process from eight weeks down to eight hours through a more aggressive strategy for compliance?

Renee Murphy, Founder/ Principal Consultant, fyoozhen+Consulting, Inc

Renee, a former Vice President of Technical Operations, has over eleven years of technology experience in the software, financial, entertainment, retail, and service industries implementing Control Objectives for Information and related Technology (CObIT) standards framework for auditable IT controls and Technical Operations generally accepted practices for Sarbanes-Oxley (SOX) and regulatory compliance. Prior to joining fyoozhen+Consulting, Renee’s extensive experience includes serving as an external SOX auditor for the fifth largest CPA firm in the country and continues to provide internal audit services to several of fyoozhen’s clients. Her unique professional experience in both technology management and external audit give her a unique approach to controls testing and evidence generation.

Do you sometimes feel like you're flying blind in guiding your IT shop? What if you had a consistent way to take the pulse of the work being done while managing key processes. Our speaker, Himanshu Pandya from Aegis Insurance Services will talk about using industry best practices and frameworks such as ITIL and COBIT to help design and provide key controls to various IT processes. Mr. Pandya, utilizes ITIL v3 as the framework to design and automate various IT processes. Join this webcast to hear our expert speaker relay his experience managing key processes across IT and the company.

Himanshu Pandya has extensive experience in Change Management, Process Improvement and Audit/Compliance. He is certified in ITIL v3 and ISO/IEC 20000 and is in the process of becoming a Certified Information Systems Auditor (CISA).

Join our Agile webcast to learn more about incremental development and how it has inherent advantages over traditional methods in delivering value to customers. Our speaker, John Scumniotales is the co-creator of Scrum and the first Scrum Master. During this webcast he will cover not just theory but also a financially driven ROI model based on established metrics for measuring how projects deliver value to the business and for evaluating various investment choices.

John Scumniotales - The First Scrum Master, VP of ALM Products at Serena

John Scumniotales is the co-creator of Scrum and the first Scrum Master. He co-created the Scrum agile methodology while at Easel Corporation, and in 1993 became the first Scrum Master. As a proponent and practitioner of customer-centric Agile product development approaches, John Scumniotales has spent nearly 20 years at the forefront of the software and technology marketplace. John currently heads up the Agile On Demand development team at Serena.

A day in the life of a developer is all about translating ideas into reality (code). The complexity of parallel development and mechanics of builds should be seamless and transparent. How you do you work is your choice, in the comfort of your own environment. Serena Dimensions CM understands that and supports your way.

We will show you how streams make parallel development easy, in the IDE of your choice, or non-IDE if you prefer. If are you doing continuous integration, Dimensions CM will support your CI tool of choice. A day in the life of a developer is not about the tools, it is about development.

Shawn Klies, Solution Architect at Serena Software
Shawn has over 10 years working with Serena's distributed products including PVCS Version Manager and Dimensions. He's held numerous roles within Serena including support, sales, and solutions architect. Shawn's current focus is on helping customers solve business problems using Serena's distributed products with an emphasis on application life cycle management and business process.

Money is tight, IT organizations are under a lot of pressure to cut costs, especially on big iron side. We have identified top 3 areas where costs can be lowered in the short term without sacrificing application quality and impacting businesses. We will show practical tips and examples on how can leverage your existing Serena products, Changeman product family and StarTools, to:

1. Offload mainframe workload/defer capacity upgrade
2. Rationalize software portfolio
3. Reduce production downtime.

Join our webcast and learn how you can achieve these savings in a matter of months, not years.

Speaker: Luis Gasca, Solution Architect, Serena
Luis has 20 years of experience in the Information Technology industry.At Serena, Luis plays an instrumental role in architecting solutions to modernize mainframe development practices, enhance application development productivity, meet regulatory compliance demands, mitigate risks in deployment production, and lower costs in the application lifecycle management.

Businesses are often forced to cope with manual, repetitive tasks to get the job done. Email, conference calls, and "walking the cubes" are all too frequently the process for requesting information, getting approvals, and checking project status. Time and resources are wasted, errors abound, and everyone is less productive. In this webinar, we'll introduce you to "Lean BPM" and discuss how it addresses these problems. You'll see how Lean BPM allows you to quickly, easily and affordably automate your everyday business processes. Instead of just hanging on, you'll get the control you need to keep a firm grip on your business.

Summer Ficarrotta is a Product Marketing Manager and Process Expert at Serena Software. Summer has spent the last eleven years designing, developing, managing, and implementing business applications and business process software at Serena and TeamShare. Earlier in her career she worked as a developer/analyst for the US Government and served on the faculty at various colleges and universities. She holds a B.S. in Mathematics from Georgia College and State University, an MS in Computer Information Systems from Troy State University, and is a Certified Scrum Master.

Everybody hates unplanned downtime. Pushing the wrong build of a mission-critical application into production can cost your business millions of dollars. Join this webcast and learn how to make your application deployment bulletproof, so you can stay out of fire-fighting mode.

We'll show you how to use Serena Dimensions CM to manage the path to production, streamlining application deployment processes and avoiding unplanned downtime. "Thrown over the wall" handoff between development, QA and production is thing of the past. We will also show you how to detect any corrupt files and repair damaged production environment.

Steve LeWarne - An ALM Specialist at Serena Software, Steve has over 10 years working with Serena's distributed products including PVCS Version Manager and Dimensions. He's held numerous roles within Serena including software engineer, support manager, project manager, and solutions architect. Steve current focus is on helping customers solve business problems using Serena's distributed products with an emphasis on configuration and release management.

Face it, you're going to get audited. Want to learn how to do more than just survive it? Perhaps even enjoy it? Join the webcast and learn how to surprise your auditors by *gasp* actually anticipating what they need. We'll show you how to use Serena Business Mashups to turn the dreaded audit event into just another day at the office, giving you time to pursue projects that help you and your organization innovate and thrive. The presentation will give examples of the proof Matthew presents to his auditors. He will review compliance regulations and frameworks including PCI DSS, CMMi, Sarbanes-Oxley, GLBA, HIPPA and COSO.

Matthew Todd, Ph.D. - CSO & VP of risk and technical operations, Financial Engines. Financial Engines has been using Business Mashups for over 8 years to help make their audit process a breeze. The company has a rigorous audit schedule, including audits from partners, customers, and third-party reviews. Matthew is on the board of the SF Bay Area Infragard Chapter, is a mentor for the SANS Institute, holds CIPP, CISM & GSEC certifications.

Every time new code is handed off for release into production, or "thrown over the wall," there are significant risks of system downtime, deployment errors and lack of traceability. The exponentially growing combination of multiple environments, applications, projects, teams, locations and processes adds to this constant challenge for IT Ops, Application Delivery and Release Management teams.

If you are part of an IT Operations, Application Delivery, or Release Management team you should view this webinar. You will also see how you can reduce costs, gain efficiency and reliability, and stay compliant when deploying new code to production with a demo of Dimensions Deploy, Serena's solution to simplifying release management.

Looking to bring total visibility into projects, people, and costs to your organization? Want to see how Mariner can help you achieve that objective? Join a Serena Mariner solution specialist for a first-hand look at Mariner. You'll learn about bringing demand for projects in line with available capacity; selecting projects that align with your strategies; and effectively managing your tasks and people to deliver projects on time and on budget.

Traditional BPM faces two primary shifts in the needs of today's organizations: expectations and technology. From an expectation perspective, organizations still need business process improvement and management. However, they also need easier, faster and cheaper methods to address the broad range of simple to complex requirements. From a technology perspective, the landscape has changed. Those responsible for improving processes (and reducing costs) must consider the following:

• BPM via Software-as-a-Service (SaaS)
• Adding plug-and-play modules or Web 2.0 technology
• Ad-hoc modeling and delivery methods

We encourage you to view Clay Richardson, Forrester Analyst specializing in BPM, for this on demand webinar sponsored by Serena Software. Clay will discuss these changing trends and needs, and the key elements organizations need to consider when looking to reduce their costs, streamline their processes and get the most out of their people and systems.

Clay Richardson, Forrester
Clay is a recognized practitioner with 15 years experience in BPM. He has focused on business process improvement, business process management, systems analysis and design, and project management for enterprise software implementations—based on best-of-breed BPM platforms and solutions. Clay has led projects to successfully deploy BPM solutions for government and commercial organizations around the world, and specializes in helping organizations create BPM Centers of Excellence (COEs). He has a strong background in the architecture and development of web applications, incorporating Java, .NET, XML, and B2B technologies.

Bringing standardization, process and predictability to the heterogeneous SCM environment
If you're like many development shops, standardizing on a single software change and configuration management (SCCM) solution is more an ideal than a reality, especially given the current economic environment. Many shops use multiple software configuration management (SCM) tools for different projects, platforms, and technologies, and near-term consolidation simply isn't feasible. The reality of using a heterogeneous mix of SCCM solutions comes with some challenges.

Given this environment, do you have the visibility to tell?

• What change requests are in the next release?
• When will those changes be available?
• What is the your development team’s velocity, and how is it trending over time?

If these challenges sound familiar to you, we encourage you to watch Jeffrey Hammond, Senior Analyst at Forrester Research, for this on demand webinar sponsored by Serena Software. Jeffrey will discuss todays leading strategy around unified development process management that unifies multiple SCM tools via a single process management tool. This heterogeneous SCM strategy lets you enforce a common process and collect apples-to-apples metrics while permitting developers to use the SCM tool of their choice.

Jeffrey Hammond, Forrester
Jeffrey serves Application Development & Program Management professionals. He is a leading expert on software modeling techniques, integrated development environments, and the emergence of new rich Internet application development practices and tools.

Production outages are a highly visible reality in the data center. There is never a good time for systems to fail and, when they do, all that matters is getting them back online as soon as possible. Application developers typically know what they changed during development, but who knows what all the changes are in a release? How do the teams in the data center know what's coming and what's going to be changed? How do they know what to do if the changes are bad? How does the troubleshooter identify all the elements that changed at 3:00 am when the team is asleep? What changes were made by the Systems Programmers, Database Administrators or Production Control teams?

Watch this on demand webinar to learn how application development, release management and IT operations can work together to maximize uptime, eliminate unexpected changes and predict and prevent outages. Change is essential: failure is not.

While spreadsheets are perfect for data gathering, creating pie charts and plotting the projected trend in widget sales, they just don't cut it for the accurate evaluation of your project portfolio's alignment with the business and return on investment. This on-demand webcast panel of PPM luminaries, thought leaders and practitioners will discuss today's best strategies for managing project portfolios while aligning business priorities and managing resources. Esteemed panelists are:

• Harvey Levine, Best-Selling Author, PPM Pioneer, PMI Fellow and Former Chairman
• Bradley Behrendt, Special Projects Administrator, Paramount Health Care
• Jeff Buckner, Senior Project Manager and Consultant

You'll hear stories from the spreadsheet trenches, and see a LIVE DEMONSTRATION of Paramount Health Care's PPM solution using Serena Mariner.

Earn 1 Professional Development Unit (PDU) from the PMI by attending this webinar!

Staying competitive and ruthlessly innovating means frequent changes are part of day-to-day business practices. Meanwhile, the process of efficiently and effectively managing enterprise-wide change is a major undertaking. Join this live webinar with Serena's Greg Walters and learn how Serena Change Request Management helps you automate your change request process, spend less time in change status meetings and have more time to ensure that your business runs efficiently and profitably.

Serena's Incident and Escalation Management application dramatically simplifies the process of capturing incidents and working them to resolution, and solves problems such as poor visibility, inefficient routing, and frequent rework. Watch this on demand webinar to learn how IT can use Incident and Escalation Management to beat the backlog and drive productivity, starting with the IT help desk. A live action demo shows how it coordinates the way incidents are captured, routed, and resolved.

Widely-held myths about Application Lifecycle Management - e.g. difficult to set up, impossible to enforce, laborious, etc. - are, at best, half-truths. With the right process solutions, ALM is achievable and successful. Watch this on demand webinar to see the most commonly-held ALM myths debunked before your very eyes. Learn how organizations can integrate disciplines and practices across the application development lifecycle to reduce costs, improve quality and eliminate risks. Customer case studies across several industries are presented, along with results. Serena's own experience in implementing ALM solutions is discussed too.

Pushing out releases can be painful. Once code is built, the Application Development team's work is largely done, but it's just the beginning for IT Operations. And the handoff between the different teams is typically complex, cumbersome and manual. The Release Management capability in Dimensions CM makes it much easier for your teams to coordinate the handoff from AD to IT Ops, reducing the costs and risks associated with deploying applications to production. Watch this on demand webinar to learn how you can effectively manage multi-dimensional, cross-departmental projects, navigate "gray" zones, and succeed at global deployment. You will also see a live demo of Serena Dimensions CM, our solution to simplifying Application Deployment.

Unlike traditional tools that are little more than bug databases, Serena's Issue and Defect Management Application is built for today's globally distributed teams. View this on demand webinar with Serena Software's John Keller to see how our Issue and Defect Management Application makes IT, App Dev, and the PMO more productive . With an enterprise-class workflow engine at its core, our Issue and Defect Management Application goes far beyond simply tracking issues. Instead, it automates the entire issue management process, ensuring that no issue falls through the cracks. You will see a demo of the Issue and Defect Management Application including views, access, reporting and deployment. Register now!

During this webinar you'll learn more about Serena's strategy for version management and will get a chance to have your questions answered by Ashley Owen, Director of Product Strategy. We'll also give you a sneak peak of the next version of Dimensions Express—Serena's next generation version management application that provides:

• Screaming fast performance over a Wide Area Network (WAN)
• Industry-leading support for concurrent, parallel development
• An easy onramp to full-scale Application Lifecycle Management

Join the Serena Mariner team for a first-hand look at the new Mariner 2008 R2 - our second release on the 2008 platform. In this free, one-hour webinar, we'll guide you through the top updates and enhancements in R2. Right away, you'll notice a more Web 2.0-like interface for easier navigation and discovery, improved readability , and simplified views to focus you quickly on the most important project information.

To improve your ability to get your project information into Mariner, we've expanded our capability to import resource and investment data from Excel via the new XceleratorTM template. We'll take you step-by-step from the process of populating the template to importing it into Mariner.

We'll also highlight a number of other enhancements including custom reports, security, and the Microsoft Project Connector.

Harvey Levine is our featured expert on this live webcast focusing on Demand Management. Join us and learn about some of the best tools and strategies for managing the diverse flood of demands that threaten to overwhelm IT organizations.

So now that you've deployed our product, what's next? Join this webinar to learn how Serena's award-winning customer support goes the extra mile to help your business succeed. The webinar provides an overview of the comprehensive features, benefits, and easy accessibility of Serena's customer support.

View this webinar to:

• Get proof of why Serena Support is among the best in the business.
• Learn how our customer-oriented support model gives you access 24 hours a day, 7 days a week.
• Create cases that will yield faster results with a more accurate diagnosis.
• View a demonstration of how to best use our online support and gain access to new releases, patches, documentation, and much more.
• Interact with other customers who are using the same products in our Serena Community.

The hand off of applications from Applications Development to IT Operations is often a struggle for enterprise IT shops. Applications Development, with their focus on customer satisfaction and aligning with business, wants it to be easy to change the production environment. A primary focus of IT Operations is on protecting the production environment and is often reluctant to introduce changes that could potentially introduce instability. Organizations wanting to reduce the costs associated with putting changes into production, improve end-user satisfaction and business alignment, all the while reducing risks to the business caused by application failures, need to bridge this App Dev/IT Ops divide. These organizations need Release Management. This Webinar will explore the complexities of enterprise release management, and look at best practices for addressing this complex issue.

Serena PVCS Version Manager (PVCS) is one of the most proven version management solutions on the market today. Hundreds of thousands of developers around the world rely on PVCS for their version control needs. But with the increasingly complex requirements of modern-day application development, some companies may need to consider migrating to a next generation solution. Fortunately Serena is delivering these more advanced capabilities today with Dimensions Express. A sophisticated solution for software configuration management, Dimensions Express is the ideal next step for PVCS users. And best of all, migration is a straightforward process, both from a financial and a technical standpoint.

This 45-minute webinar will focus on the technical aspects of migration from PVCS to Dimensions Express. In this session, technical experts from Serena will guide you through the migration process, explore best practices and demonstrate the graphical facilities that facilitate migration.