Serena Webinars

Get your entire team up and going with Agile! As a Serena Agile On Demand user or future user, you and your team are invited to join this live, interactive online Agile work session with John Scumniotales and Jeff McKenna, the co-founders of Scrum. The online session will focus on best practices for Agile Development, short cuts and practical dealings with Agile On Demand, and interactive Q&A. Don’t pass up this valuable opportunity to learn from Agile leaders. Instead, sign up today and have direct access to the minds and insights of John and Jeff for one full hour.

John Scumniotales leads the Serena Agile On Demand team. He co-created the Scrum agile methodology while at Easel corporation, and in 1993 became the first ScrumMaster. As a proponent and practitioner of customer-centric agile product development approaches, John has spent nearly 20 years at the forefront of the software and technology marketplace.

Jeff McKenna, Serena's Chief Agile Evangelist, has been involved in software development for some 45 years. He consulted on the very first Scrum project in 1993 and has taught, coached and mentored agile teams using Scrum and Extreme Programming practices for many years.

Every time new code is handed off for release into production, or "thrown over the wall," there are significant risks of system downtime, deployment errors and lack of traceability. The exponentially growing combination of multiple environments, applications, projects, teams, locations and processes adds to this constant challenge for IT Ops, Application Delivery and Release Management teams.

If you are part of an IT Operations, Application Delivery, or Release Management team you should view this webinar. You will also see how you can reduce costs, gain efficiency and reliability, and stay compliant when deploying new code to production with a demo of Dimensions Deploy, Serena's solution to simplifying release management.

Looking to bring total visibility into projects, people, and costs to your organization? Want to see how Mariner can help you achieve that objective? Join a Serena Mariner solution specialist for a first-hand look at Mariner. You'll learn about bringing demand for projects in line with available capacity; selecting projects that align with your strategies; and effectively managing your tasks and people to deliver projects on time and on budget.

Serena Business Mashups has many cool new features, but the tasks you perform in the TeamTrack Administrator are still around! Get a look at the new components involved in designing and configuring Mashups. See where your existing duties are performed, as well as new ways to manage your workflows. Most importantly, learn how you can move from TeamTrack to Business Mashups without having to re-engineer your workflows or re-train users!

This 90-minute webinar will provide demonstrations from Serena technical experts to highlight the similarities between the administration of TeamTrack and Business Mashups, and what that means to you, an existing TeamTrack Administrator.

At then end of this session you will be able to know and do the following:

• Understand new Business Mashups components and what they do
• Identifying the new locations of familiar tasks you perform today in TeamTrack within Business Mashups
• Understand and demonstrate new concepts of publishing and promoting Mashups
• How to upgrade without changing your workflows or projects
• Engage in migration planning discussions with Serena Sales, Support or Services personnel.

Traditional BPM faces two primary shifts in the needs of today's organizations: expectations and technology. From an expectation perspective, organizations still need business process improvement and management. However, they also need easier, faster and cheaper methods to address the broad range of simple to complex requirements. From a technology perspective, the landscape has changed. Those responsible for improving processes (and reducing costs) must consider the following:

• BPM via Software-as-a-Service (SaaS)
• Adding plug-and-play modules or Web 2.0 technology
• Ad-hoc modeling and delivery methods

We encourage you to view Clay Richardson, Forrester Analyst specializing in BPM, for this on demand webinar sponsored by Serena Software. Clay will discuss these changing trends and needs, and the key elements organizations need to consider when looking to reduce their costs, streamline their processes and get the most out of their people and systems.

Clay Richardson, Forrester
Clay is a recognized practitioner with 15 years experience in BPM. He has focused on business process improvement, business process management, systems analysis and design, and project management for enterprise software implementations—based on best-of-breed BPM platforms and solutions. Clay has led projects to successfully deploy BPM solutions for government and commercial organizations around the world, and specializes in helping organizations create BPM Centers of Excellence (COEs). He has a strong background in the architecture and development of web applications, incorporating Java, .NET, XML, and B2B technologies.

Bringing standardization, process and predictability to the heterogeneous SCM environment
If you're like many development shops, standardizing on a single software change and configuration management (SCCM) solution is more an ideal than a reality, especially given the current economic environment. Many shops use multiple software configuration management (SCM) tools for different projects, platforms, and technologies, and near-term consolidation simply isn't feasible. The reality of using a heterogeneous mix of SCCM solutions comes with some challenges.

Given this environment, do you have the visibility to tell?

• What change requests are in the next release?
• When will those changes be available?
• What is the your development team’s velocity, and how is it trending over time?

If these challenges sound familiar to you, we encourage you to watch Jeffrey Hammond, Senior Analyst at Forrester Research, for this on demand webinar sponsored by Serena Software. Jeffrey will discuss todays leading strategy around unified development process management that unifies multiple SCM tools via a single process management tool. This heterogeneous SCM strategy lets you enforce a common process and collect apples-to-apples metrics while permitting developers to use the SCM tool of their choice.

Jeffrey Hammond, Forrester
Jeffrey serves Application Development & Program Management professionals. He is a leading expert on software modeling techniques, integrated development environments, and the emergence of new rich Internet application development practices and tools.

Production outages are a highly visible reality in the data center. There is never a good time for systems to fail and, when they do, all that matters is getting them back online as soon as possible. Application developers typically know what they changed during development, but who knows what all the changes are in a release? How do the teams in the data center know what's coming and what's going to be changed? How do they know what to do if the changes are bad? How does the troubleshooter identify all the elements that changed at 3:00 am when the team is asleep? What changes were made by the Systems Programmers, Database Administrators or Production Control teams?

Watch this on demand webinar to learn how application development, release management and IT operations can work together to maximize uptime, eliminate unexpected changes and predict and prevent outages. Change is essential: failure is not.

While spreadsheets are perfect for data gathering, creating pie charts and plotting the projected trend in widget sales, they just don't cut it for the accurate evaluation of your project portfolio's alignment with the business and return on investment. This on-demand webcast panel of PPM luminaries, thought leaders and practitioners will discuss today's best strategies for managing project portfolios while aligning business priorities and managing resources. Esteemed panelists are:

• Harvey Levine, Best-Selling Author, PPM Pioneer, PMI Fellow and Former Chairman
• Bradley Behrendt, Special Projects Administrator, Paramount Health Care
• Jeff Buckner, Senior Project Manager and Consultant

You'll hear stories from the spreadsheet trenches, and see a LIVE DEMONSTRATION of Paramount Health Care's PPM solution using Serena Mariner.

Earn 1 Professional Development Unit (PDU) from the PMI by attending this webinar!

Staying competitive and ruthlessly innovating means frequent changes are part of day-to-day business practices. Meanwhile, the process of efficiently and effectively managing enterprise-wide change is a major undertaking. Join this live webinar with Serena's Greg Walters and learn how Serena Change Request Management helps you automate your change request process, spend less time in change status meetings and have more time to ensure that your business runs efficiently and profitably.

Serena's Incident and Escalation Management application dramatically simplifies the process of capturing incidents and working them to resolution, and solves problems such as poor visibility, inefficient routing, and frequent rework. Watch this on demand webinar to learn how IT can use Incident and Escalation Management to beat the backlog and drive productivity, starting with the IT help desk. A live action demo shows how it coordinates the way incidents are captured, routed, and resolved.

Widely-held myths about Application Lifecycle Management - e.g. difficult to set up, impossible to enforce, laborious, etc. - are, at best, half-truths. With the right process solutions, ALM is achievable and successful. Watch this on demand webinar to see the most commonly-held ALM myths debunked before your very eyes. Learn how organizations can integrate disciplines and practices across the application development lifecycle to reduce costs, improve quality and eliminate risks. Customer case studies across several industries are presented, along with results. Serena's own experience in implementing ALM solutions is discussed too.

Pushing out releases can be painful. Once code is built, the Application Development team's work is largely done, but it's just the beginning for IT Operations. And the handoff between the different teams is typically complex, cumbersome and manual. The Release Management capability in Dimensions CM makes it much easier for your teams to coordinate the handoff from AD to IT Ops, reducing the costs and risks associated with deploying applications to production. Watch this on demand webinar to learn how you can effectively manage multi-dimensional, cross-departmental projects, navigate "gray" zones, and succeed at global deployment. You will also see a live demo of Serena Dimensions CM, our solution to simplifying Application Deployment.

Unlike traditional tools that are little more than bug databases, Serena's Issue and Defect Management Application is built for today's globally distributed teams. View this on demand webinar with Serena Software's John Keller to see how our Issue and Defect Management Application makes IT, App Dev, and the PMO more productive . With an enterprise-class workflow engine at its core, our Issue and Defect Management Application goes far beyond simply tracking issues. Instead, it automates the entire issue management process, ensuring that no issue falls through the cracks. You will see a demo of the Issue and Defect Management Application including views, access, reporting and deployment. Register now!

During this webinar you'll learn more about Serena's strategy for version management and will get a chance to have your questions answered by Ashley Owen, Director of Product Strategy. We'll also give you a sneak peak of the next version of Dimensions Express—Serena's next generation version management application that provides:

• Screaming fast performance over a Wide Area Network (WAN)
• Industry-leading support for concurrent, parallel development
• An easy onramp to full-scale Application Lifecycle Management

Join the Serena Mariner team for a first-hand look at the new Mariner 2008 R2 - our second release on the 2008 platform. In this free, one-hour webinar, we'll guide you through the top updates and enhancements in R2. Right away, you'll notice a more Web 2.0-like interface for easier navigation and discovery, improved readability , and simplified views to focus you quickly on the most important project information.

To improve your ability to get your project information into Mariner, we've expanded our capability to import resource and investment data from Excel via the new XceleratorTM template. We'll take you step-by-step from the process of populating the template to importing it into Mariner.

We'll also highlight a number of other enhancements including custom reports, security, and the Microsoft Project Connector.

Harvey Levine is our featured expert on this live webcast focusing on Demand Management. Join us and learn about some of the best tools and strategies for managing the diverse flood of demands that threaten to overwhelm IT organizations.

So now that you've deployed our product, what's next? Join this webinar to learn how Serena's award-winning customer support goes the extra mile to help your business succeed. The webinar provides an overview of the comprehensive features, benefits, and easy accessibility of Serena's customer support.

View this webinar to:

• Get proof of why Serena Support is among the best in the business.
• Learn how our customer-oriented support model gives you access 24 hours a day, 7 days a week.
• Create cases that will yield faster results with a more accurate diagnosis.
• View a demonstration of how to best use our online support and gain access to new releases, patches, documentation, and much more.
• Interact with other customers who are using the same products in our Serena Community.

The hand off of applications from Applications Development to IT Operations is often a struggle for enterprise IT shops. Applications Development, with their focus on customer satisfaction and aligning with business, wants it to be easy to change the production environment. A primary focus of IT Operations is on protecting the production environment and is often reluctant to introduce changes that could potentially introduce instability. Organizations wanting to reduce the costs associated with putting changes into production, improve end-user satisfaction and business alignment, all the while reducing risks to the business caused by application failures, need to bridge this App Dev/IT Ops divide. These organizations need Release Management. This Webinar will explore the complexities of enterprise release management, and look at best practices for addressing this complex issue.

Introduction to Serena Business Mashups The Mashups Are Here!!! Come learn about Serena Business Mashups! Serena Business Mashups map, track and enforce business processes down to the task level. Business Mashups allow you to control and automate any business process as well as manage issues throughout the lifecycle of your projects. By using its effective process management capabilities, Serena Business Mashups will give you the management control and accountability you need to make agile course corrections and reduce cumulative costs across your value chain.

Come hear from a Solutions Architect, as they discuss Serena Business Mashups and the art of defect tracking. They will provide insight and practical tips on:

• Creating new Mashup applications, orchestrations and uses of web services
• Resolve issues and defects consistently across IT
• Track histories of issues, problems and requests with detailed audit trails
• Manage the relationships among issues, defects and enhancements
• Report on items instantly
• Analyze trends and activity reports to improve processes
• Integrate issue and defect management with version management

Serena PVCS Version Manager (PVCS) is one of the most proven version management solutions on the market today. Hundreds of thousands of developers around the world rely on PVCS for their version control needs. But with the increasingly complex requirements of modern-day application development, some companies may need to consider migrating to a next generation solution. Fortunately Serena is delivering these more advanced capabilities today with Dimensions Express. A sophisticated solution for software configuration management, Dimensions Express is the ideal next step for PVCS users. And best of all, migration is a straightforward process, both from a financial and a technical standpoint.

This 45-minute webinar will focus on the technical aspects of migration from PVCS to Dimensions Express. In this session, technical experts from Serena will guide you through the migration process, explore best practices and demonstrate the graphical facilities that facilitate migration.

• Discover the advantages of using rapid prototyping to achieve a common understanding of requirements.
• View a demonstration of the benefits of combining application simulation with requirements management.
• Hear results from a leading software and e-commerce solutions provider that is using the solution to improve, shorten, and reduce the cost of the software development cycle.