Contacts

Kim Dion
A&R Edelman
(650) 762-2927
kdion@ar-edelman.com

Serena Software Webinar Addresses Rapid Changes in Application Development

Independent Leading ALM Industry Expert to Discuss Best Practices in Integrating ALM and PPM

SAN MATEO, Calif. — July 17, 2007 — Serena Software, Inc., the leading global independent software company focused solely on application lifecycle management (ALM), today announced it will host a Webinar to explain the changes taking place in application development and how ALM can help organizations develop innovative applications with less risk, higher quality, and greater returns.

In this Webinar, Forrester Senior Analyst and ALM expert, Carey Schwaber, will describe how ALM solutions must aggregate data across functional, organizational, and geographic silos. Schwaber will discuss how three constituencies – project managers, process engineers, and executives – can leverage this data to make better, more strategic decisions about application development. She will also outline what’s driving the need for better data about application development, how ALM 2.0 -- the next generation of ALM -- will help in this area, and how ALM relates to Project Portfolio Management (PPM).

Who: Carey Schwaber, senior analyst, Forrester
What: Webinar titled “Two Worlds Collide - How Integration of ALM and PPM Provides Better Visibility into App Dev”
When: Wednesday, July 18, 2007, at 1:00 PM EDT/10:00 AM PDT
Where: Register online here

About Serena Software, Inc.
Serena Software is the leading global independent software company focused solely on application lifecycle management for distributed and mainframe systems. More than 15,000 organizations around the world, including 96 of the Fortune 100, rely on Serena solutions to automate the application development process and effectively manage their IT portfolio. Serena is headquartered in San Mateo, California, and has offices throughout the U.S., Europe, and Asia Pacific. For more information on Serena solutions and services, visit www.serena.com.

Serena, is a registered trademark of Serena Software, Inc. All other products or company names are used for identification purposes only, and may be trademarks of their respective owners. Copyright © 2007 SERENA Software, Inc. All Rights Reserved.