Serena Blog

Day three:

Today was all breakout sessions in each of the 6 tracks from 8:00 to 3:00 pm. This year the tracks were organized around our solution sets:

  • The Orchestrated ALM track looked at all the solutions as part of the overall Software Development Lifecycle (SDLC) and included some great customer sessions featuring CVS and Carefirst who have gone a long way to full automating their development process.
  • In the IT Service Management and Serena Business Manager track we showed off all the great new innovations in SBM and in Serena Service Manager. This was the most popular track by far with every session having more than 80 people in

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Day two:

We started off day 2 with the Serena Innovation Awards, or “The Douggies”. They were presented by our Founder Doug Troxel to those companies that had done something extraordinary with our solutions.

The Application Development Award went to Dale Clark of Carefirst for the end-to-end automation of their SDLC which included the integration of Clarity, Quality Center, Dimensions CM, ChangeMan ZMF, Systems Architect, SharePoint, PeopleSoft and Beeline.

The Release Management Award was given to Prakash Balakrishnan of Nationwide Mutual Insurance for the remarkable

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Day one:

John got us off to a roaring start with the Serena Vision and Direction and brought all the customers up to date with the latest developments. He introduced us all to the easy to understand and easy tell message:

Orchestrated Apps + Orchestrated Ops = Orchestrated IT

He spoke about customer successes and convinced the crowd that we are back to the core businesses that make us so successful.

The “Serena Players” took us through the End-to-End Demo and

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xChange took the night off last evening.  The xTravaganza at Studio 54 was a rollicking party, with a crowded dance floor, fun food, Andy Warhol, John Travolta, the Village People and happy xChangers.  Want to see pictures?  Check out my Tweets.

End-to-end breakouts make up today’s final day schedule, some three dozen sessions in all.  Most attendees will then head home, while many will stay for the intensive training sessions occurring here the rest of the week.

Unfortunately I have to jet off to Boston today for the Forrester Application Development &

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Tags: xChange


xChange 2011 has now passed the halfway point, far enough along to be declared a success.  Serena’s Global User Conference is notable for the good feelings it engendered and for the great ideas exchanged between users and Serena staff.

The good feelings were evident last evening in the Solutions Showcase.  With the ever delightful Bella Electric rocking out in the middle of the joint, a dozen demo stations were humming around the perimeter.  I guess this proves that IT types get inspired by both great software and great music.

The great ideas came fast and furious.  For instance, a Six Sigma Black Belt informed

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Wow.  Terrific first morning for xChange, our Global User Conference.  After a layoff of some three years, it would have been reasonable for attendance to have been sparse, or customers to be confused.

Instead we had well over 300 people packing a large room at the brand new MGM Grand convention center in Las Vegas.  Customers came from all over Europe, Latin America, Asia and North America.

The day began in beautiful fashion, with the four beauties of Bella Electric strings playing beautiful concertos while attired in long black concert dresses.  xChange Maestro Kevin Parker then orchestrated the

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I’m proud to announce that Serena’s Release Control product, a key component of the Serena Release Manager solution, has been recognized as a finalist for the 2011 Jolt Product Excellence Awards. For over 20 years, Dr. Dobbs magazine has recognized the tools and technologies that make software development a more efficient, rich and cost- saving endeavor. Serena Release Control is a finalist in the Design, Architecture and Planning

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Last week I visited a Serena customer who is a long-time devotee of our Dimensions Requirements Management solution. They were planning to upgrade or possibly replace their ITSM solution, and I had already reached out to them about considering Serena Service Manager. I knew that as they considered all options, they wanted to learn more the pros and cons of replacing their legacy solution with something more innovative. They considered their current implementation to be outdated and unsuited for the breadth and style of service delivery their users are demanding.

Our discussion included topics that are relevant to any organization that is exploring alternatives to the traditional big and cumbersome ITSM vendors:

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The future of Service Desks is customer request centers.  They will be designed with an outside-in approach that flips the traditional focus on technology to an emphasis on business demands and user expectations. While IT Service Management has already

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Release Management bottleneckAs Agile development becomes more the norm, release management has become more of a major

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Technical blog posts