Serena Blog

Orchestrated ITWe’re proud to announce that the Orchestrated IT advances we announced in March are now generally available.  Version 3.5 of Serena’s Orchestrated IT solutions offer major advances in usability, performance, and your ability to coordinate both application and operational changes through a

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xChange 2012Get the very best in Serena Education in an accelerated, high energy learning environment!  All at a supremely discounted rate, as much as 50-60%, depending on the class.  If you are joining us this fall for Serena xChange12 and you want to maximize the use of our solutions, then enroll in a post-conference training session.

The courses will be taught by our Education Instructors and begin immediately after xChange12 on Thursday, September 13 and conclude on Friday, September 14.  Courses that are normally 3-4

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xChange 2012We’re counting down to xChange12, Serena’s global user conference in Las Vegas from September 10-12.  If you are or plan on joining us, now is the time to start choosing breakout sessions to attend!  There are over 80 sessions in six different tracks.  Choosing amongst these sessions from Serena experts, successful customers and value-added partners will be tough, so consider inviting your colleagues to come to

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Orchestrated ITSerena just began shipping several new products.  And there’s no better way to view the latest features than live.  Catch Serena at any of the three shows detailed below to get personalized demos of our award-winning solutions from our product experts!

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IT organizations are under pressure to increase automation to reduce costs and increase fulfillment and compliance. There are two main types of automation that IT organizations use to increase efficiency: both process automation and runbook automation provide the ability to create, orchestrate, manage and report on workflows that can operate across the systems that support IT services and assets. The differences between these types of automation are both their focus and complexity:



Pink Elephant ITIL Innovation of the Year AwardAwards confer independent confirmation of achievement.  One or two awards don’t necessarily signify much.  But four over six months suggest something deeper, something significant.

Serena has indeed received four product and leadership awards so far in 2012, along with placement in some prominent Top Companies listings.  Together these add up to independent confirmation of our status as one of the most important software companies in the world and of

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I get some interesting insights about the future of technology by talking to the teenagers next door. (Example: last year I asked the older one if he wanted a iPad to use at college. This unintentionally hilarious question elicited the response that iPads are ”just giant iTouches” and “for old people.” Ouch.)

In spite of the risk of appearing foolish again, I asked him a different question yesterday: what’s the most important technology he uses? Easy: his phone. Because he can get most of what he needs from that one source.

This generation is used to technology as the delivery system. They expect the process of finding and requesting and getting anything to be centralized, straightforward and

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HandshakeChange: it is what we are all about. The rate of change is something every organization should measure. It happens everywhere in the business but it is often the changes in IT systems that have the biggest impact. Who controls those changes has long been a closely guarded privilege. But today Release Management is a board level discussion because it affects growth at one extreme and risk at the other.

The development teams are tasked with creating new systems to meet the needs of the business. The operations teams are concerned with availability of services.

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Over the past couple of weeks we have been traveling around the country as part of a 28-city tour to find out what IT really thinks. Stops included Atlanta, Boston, Chicago, Dallas, New York, Phoenix and San Diego; and this week we are in Washington DC.

The very creative team here at Serena has come up with a fun

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I’ve been talking to a lot of IT people about their ideal interface to users.  At our last xChange User Conference,  I ducked out for coffee with a VP of Operations at a financial services company, and we came up with this:

Step 1: Provide a polished and professional web experience.

IT should present its services in a consumer-quality interface designed from the consumers’ perspective. Make sure the site is easy to use by controlling the complexity in the background. And unify IT

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Technical blog posts