Serena Blog

It is time to name and celebrate the winners of our latest contest. The “IT Agility Deserves a Beer” contest generated many entertaining and creative haikus from a variety of submitters, including some entries from our awesome customers. The contest played in nicely with our recent Orchestrated IT for the Agile Enterprise products launch and generated some nice buzz at Read More



Orchestrated ITis how effective organizations develop and manage IT systems. That’s why Serena created a new 2-minute video to explain what Orchestrated IT is all about. This upbeat video debuted at xChange, Serena’s annual user

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So the final prize giveaway has been won and the last canapé served. xChange12 is now in the archive as another stellar success … long live xChange13! I thought I’d share a few reflections on the conference this week with a view from the inside of the heady maelstrom that is the annual user conference.

The voice of the customer has always been the focus of xChange, it is, after all, where the name of the conference comes from. This year we were able to hear more of that voice and there was a real sense of progress and achievement in all the customer presentations. I got the sense that,

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…and it is not the after effects of xTravaganza

A demonstration of Serena’s Development Manager kicked things off for the early birds with Mike Troth from R&D describing the persona-based UI workbench and the evolving and rich user experience of Serena’s Orchestrated ALM solutions.  Armed with a second coffee, many then headed over to hear Iryna Lutsiuk from the Quality Assurance team reveal an internally developed SBM application for test case management being used to manage test cases, test

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I watched a “me too” moment while in the xChange12 breakout session “How to Use the Power of Dimensions CM to Drive Continuous Integration” by Paul Caruana, a member of the Serena Support team. Paul was talking about how Serena uses Jenkins with Dimensions CM to enable continuous integration in our development lab. It was at that point that one of Serena’s customers asked about the ability to integrate Subversion (configuration management), Jenkins (continuous integration) and Dimensions CM (deployment). Before Paul could answer, three other customers added, “We want to do that too. What’s the answer?” As a software provider, we obviously want our customers to use as much of our software as possible.

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Day 2 at xChange12

Speeding ALM implementations, Peter Raymond from R&D described Serena’s Orchestrated ALM reference architecture. Walking through domain models, artifact relationships and process models, the reference architecture provides a blueprint to help our customers coordinate and integrate processes and tools across the Application Development and Delivery lifecycle. He then described a customer implementation that was expedited through use of the reference architecture to simply revise and adjust forms, workflows and integrations quickly and efficiently.

There was plenty of excitement when Jack Leon, also from R&D, revealed the evolution of our process-based agile

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Las Vegas is a tough town to in which think about losing weight. Yet, I found myself dwelling on that very topic after Serena’s CEO, John Nugent, finished his keynote yesterday’s xChange12. He introduced this notion of “properly weighted” tools. So often I’ve met with companies who, for all of the right reasons, have a complex environment of software applications accumulated over the years. When faced with the need for efficiency gains, they first turn to their software tools in their portfolio with a “can do” attitude. Often times these tools are overweight for what is needed; “it can do that too” is the common mantra. Let me suggest that the “should do” approach is to first look at process

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Tags: ALM, xChange


Mandalay Bay in Las VegasDay two is almost over but for the shouting, er, the xTravaganza.  More about that later.

After yesterday’s focus on Serena’s vision and roadmap, today was all about our customers.  We started off early this morning with 400 people assembled in general session, today’s consisting of an often inspiring set of presentations, including the Serena Innovation Awards, the now traditional Fact or Fiction customer panel and the new Serena Charity Challenge winner.

Serena founder Doug Troxel skyped in

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Tags: xChange


The interest and importance of release management is evident among Serena’s customers.  Here at Day 1 of Serena xChange12 Global User Conference in the Release Management track, we had a packed house during Julian Fish’

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Greetings from Serena xChange! We had a wonderful first day yesterday. DevOps was one of the hottest topics. In several 1:1 conversations, as well as the panel discussion I participated in, customers were keen to discuss how to bring dev and ops together to accelerate innovation and improve service quality.

One of the biggest considerations is an adoption plan. Yes unified tooling to provide orchestration and end to end visibility is a must have, but the beyond that, the biggest challenge is affecting cultural change. The organizations that are on the right track have appointed leaders that have served in both Development and Operations capacities. Those folks “get it”, and are well on their way to

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Technical blog posts