Archive for the ‘xChange’ Category

xChange took the night off last evening.  The xTravaganza at Studio 54 was a rollicking party, with a crowded dance floor, fun food, Andy Warhol, John Travolta, the Village People and happy xChangers.  Want to see pictures?  Check out my Tweets.

End-to-end breakouts make up today’s final day schedule, some three dozen sessions in all.  Most attendees will then head home, while many will stay for the intensive training sessions occurring here the rest of the week.

Unfortunately I have to jet off to Boston today for the Forrester Application Development &



xChange 2011 has now passed the halfway point, far enough along to be declared a success.  Serena’s Global User Conference is notable for the good feelings it engendered and for the great ideas exchanged between users and Serena staff.

The good feelings were evident last evening in the Solutions Showcase.  With the ever delightful Bella Electric rocking out in the middle of the joint, a dozen demo stations were humming around the perimeter.  I guess this proves that IT types get inspired by both great software and great music.

The great ideas came fast and furious.  For instance, a Six Sigma Black Belt informed



Wow.  Terrific first morning for xChange, our Global User Conference.  After a layoff of some three years, it would have been reasonable for attendance to have been sparse, or customers to be confused.

Instead we had well over 300 people packing a large room at the brand new MGM Grand convention center in Las Vegas.  Customers came from all over Europe, Latin America, Asia and North America.

The day began in beautiful fashion, with the four beauties of Bella Electric strings playing beautiful concertos while attired in long black concert dresses.  xChange Maestro Kevin Parker then orchestrated the




As many of you who use our mainframe products know, George Pipka has been at the center of our mainframe customer support team for several years. Along with development and product management leadership George has been developing the content for the mainframe track at this year’s conference. I spoke with George from his home in Canada to find out what is in store this year.

KP: Thank you George for taking the time to talk to me. I know the mainframe track is one of the most popular each year. What’s exciting for




Christian Christophoridis, who is this year’s Serena Eagle Award for most valuable contribution to customers and an industry-recognized thought leader on Requirements Management, is leading the team developing the Demand and Requirements Management track content for xChange 2011, Serena’s annual global user conference from September 19-21 in Las Vegas, Nevada. On the phone from Germany a little while ago, he told me about the Demand and Requirements track.

KP: I know you are a strong advocate of the importance of the requirements phase.



It’ll be here before you know it – xChange 2011, Serena’s global user conference from September 19-21 in Las Vegas, Nevada!  I just got an advanced look into the “SBM and IT Process Automation” track from Amita Abraham, group product marketing manager for Serena Business Manager (SBM) and Serena Service Manager.

KP: So, our last poll indicates that more than 60% of those registered for the conference want to know what’s new and exciting with SBM. What do you



I just met with Steven Cronin from our German support team about the Release Management track at Serena’s annual user conference, xChange 2011, from September 19-21 in Las Vegas.  Steven is leading a worldwide team of Serena experts who have built the Release Management conference agenda.

KP: Who should attend this track?

SC: Anyone interested in or responsible for deployment and release



Application Lifecycle ManagementToday I had the good fortune to meet with Ashley Owen.  As part of the Serena product team that directs and develops our Orchestrated ALM product solutions, he is ideally placed to define the “Orchestrating the Entire Application Lifecycle” track content for xChange, Serena’s annual user conference from September 19-21, 2011.  Here is how our conversation went.

KP: This is a pretty big track; it covers the entire lifecycle from demand to development to



xChange2007
Record breaking: With over 200 submissions, this year’s “call for speakers” was the largest ever crop of topic suggestions for xChange 2011, the annual Serena customer conference to be held at the MGM Grand in Las Vegas, Nevada from September 19-21.

Over the last six weeks the product teams have been working through the submissions and their task has been very difficult. So many excellent presentations and so few speaking slots. Indeed we have actually opened up additional space to accommodate more of the ideas.

This week the top 80 suggestions went online and you can now