Archive for the ‘xChange’ Category

User experience is about more than just UI; it’s about the behavior of people. It’s about designing services, systems, and applications for what people actually do (naturally) or what they could do ideally — not what we “think” they currently do. Interactions should be natural and therefore the design should be silent (not in the way of the person). Using an application (even for everyday tasks) should be… well… engaging.

This isn’t easy. Sure, there are usability and UX design principles and competencies, but there is nothing more telling and more accurate than learning the human using the application (you). And I don’t mean just learning your name,



xChange 2012Get the very best in Serena Education in an accelerated, high energy learning environment!  All at a supremely discounted rate, as much as 50-60%, depending on the class.  If you are joining us this fall for Serena xChange12 and you want to maximize the use of our solutions, then enroll in a post-conference training session.

The courses will be taught by our Education Instructors and begin immediately after xChange12 on Thursday, September 13 and conclude on Friday, September 14.  Courses that are normally 3-4



xChange 2012We’re counting down to xChange12, Serena’s global user conference in Las Vegas from September 10-12.  If you are or plan on joining us, now is the time to start choosing breakout sessions to attend!  There are over 80 sessions in six different tracks.  Choosing amongst these sessions from Serena experts, successful customers and value-added partners will be tough, so consider inviting your colleagues to come to



xChange 2012The heart of xChange 2012, Serena’s Global User Conference, is the breakout sessions.  But the soul of xChange is the customer presentations. I am thrilled to announce that, as of today, you can submit your ideas for presentations online through an SBM workflow (of course!).

This year we are looking for topics in the



If you were at xChange 2011 you know how stunningly successful it was. So much so that the attendee appraisal forms were in the mid- to high-90th percentile in every category, for every breakout session, for every general session and for all of the events. 

In recognition of this achievement, Serena President and CEO John Nugent awarded the 108-strong Serena xChange team the Gold Award for customer excellence, which comes with a monetary prize. The team decided that this money should be used to create a legacy that would bring some value outside Serena. Much discussion spawned the idea for the Serena Charity Challenge. 

At



Mandalay Bay HotelIf you were at xChange 2011 you know what an incredible event it was. I can promise you that xChange 2012 at the Mandalay Bay Hotel and Resort in Las Vegas, NV will be even better. 

Registration is now open and we have held the 2007 price for another year! Register by June 1st and save $400! Get even more savings when you take your whole team. 

It’s about the



Well it has been a wonderful three days here at the MGM Grand in Las Vegas. The customers are happy and that means I am happy.

xChange is well and truly back!

We started planning xChange 2011 in November 2010 and thousands of hours have gone in to making it such a success. A massive amount of credit goes to the xChange team led by Jen Melvin, Serenity Thompson, Shirley Miller, Vickie Schira, Kath McKeever and Renee Scullin whose tireless efforts delivered up one of the most intensive, content rich, solution focused and fun events I have ever seen.

Attendee reactions were positive, upbeat and excited with many customers ready to sign up for next year’s conference. We



Day three:

Today was all breakout sessions in each of the 6 tracks from 8:00 to 3:00 pm. This year the tracks were organized around our solution sets:

  • The Orchestrated ALM track looked at all the solutions as part of the overall Software Development Lifecycle (SDLC) and included some great customer sessions featuring CVS and Carefirst who have gone a long way to full automating their development process.
  • In the IT Service Management and Serena Business Manager track we showed off all the great new innovations in SBM and in Serena Service Manager. This was the most popular track by far with every session having more than 80 people in



Day two:

We started off day 2 with the Serena Innovation Awards, or “The Douggies”. They were presented by our Founder Doug Troxel to those companies that had done something extraordinary with our solutions.

The Application Development Award went to Dale Clark of Carefirst for the end-to-end automation of their SDLC which included the integration of Clarity, Quality Center, Dimensions CM, ChangeMan ZMF, Systems Architect, SharePoint, PeopleSoft and Beeline.

The Release Management Award was given to Prakash Balakrishnan of Nationwide Mutual Insurance for the remarkable



Day one:

John got us off to a roaring start with the Serena Vision and Direction and brought all the customers up to date with the latest developments. He introduced us all to the easy to understand and easy tell message:

Orchestrated Apps + Orchestrated Ops = Orchestrated IT

He spoke about customer successes and convinced the crowd that we are back to the core businesses that make us so successful.

The “Serena Players” took us through the End-to-End Demo and