Archive for the ‘xChange’ Category

The heart of every Serena xChange User Conference is the track session content and its soul the informative presentations. Very often, and after each  presentation is delivered, ongoing conversations and dialog permeate the conference breaks – engaging your peers, Serena product experts and technical support.

The Call for Speakers is currently open through May 30th

Selected speakers receive complimentary registration to the



We have started the planning for xChange 2016 at last! So here’s what we know:

  • Location: Chicago IL, back to the Windy City where we were in 2007. The city skyline has changed quite a bit but still spectacular and the new River Walk is really impressive with amazing places to eat and hang out. Deep dish pizza is still the best in the world and Chicago dogs are to die for.
  • Date: 19th of September, 2016 so block off you calendar now.
  • Hotel: The newly remodeled Renaissance Hotel on Wacker Drive right on the river.
  • Agenda:
    • 3-days of



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So we are off and running with xChange 2015. Record crowds in the breakout sessions and a packed house for the kickoff general session this morning.

Greg Hughes talked about the need to “Move Fast Without Breaking

Tags: xChange


Well! We’re all set to go! We have a great agenda, a fantastic lineup of speakers and some fun activities planned. If you haven’t registered yet there is still time – you can register here.

Let’s take a quick tour of the highlights …

  • Over 70 in depth technical sessions – nearly half delivered by customer practitioners just like you
  • Major new product announcements you will only hear at xChange
  • Incredible end-to-end demo of modern software development infrastructure – “The Mother of all Demos”
  • Important new thought leadership about The Secure SDLC – new whitepaper



If you are planning on coming to xChange I want to remind you that the early bird pricing expires on December 31st. Right now you can save $200 off the registration fee.

If you haven’t looked at the agenda yet I’d recommend hopping over to the xChange website so you can the amazing list of topics and keynotes we have planned for you.

See you in Washington DC in March!

Tags: xChange


We are gearing up for our next global user conference, xChange15, to be held March 22-25 in Washington D.C. Like our past xChange conferences, this one is going to be all about helping our customers get the most value our of their Serena software investments, with presentations and workshops featuring the best thought leaders, technical experts, fellow customers and technology partners.

In three jam-packed days, we provide over 60 technical sessions on the products you are using today, like SBM, Dimensions

Tags: xChange


As the overall owner of the content for our next xChange global user conference, I always remember that the heart of xChange15 is the breakout session content but the soul of xChange is the array of fantastic customer presentations.

I am delighted to announce that, as of today, you can learn more about the xChange Call for Speakers on the xChange website and then submit your ideas for presentations. Selected speakers receive



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Well it’s here! The registration for xChange15 in Washington DC opened today. Visit www.serena.com/xchange for details.

If you are a xChange alumnus, you will have been sent a discount code giving a very special



We are excited to announce that Serena’s xChange15 will be from Sunday March 22nd until Wednesday March 25th 2015. We are bringing xChange back to the east coast and will be in the wonderful Washington D.C. area in time for the First Day of Spring and the world-famous Cherry Blossom Festival. So mark your calendars today! We’ve selected the prestigious Ritz-Carlton at Tyson’s Corner for the event and



Kevin Parker I trust that all of our customers that attended xChange13, Serena’s global user conference, are back in their offices implementing one or more valuable tips they learned from the conference.  And I know there wasn’t any