Archive for the ‘xChange’ Category

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Well its here! The registration for xChange15 in Washington DC is opened today.

If you are an alumni of xChange you will have been sent a discount code giving a very special prices as a thank you for being a returning attendee.

If you are new to xChange we have a special promotional code for you that will save you $300 off the full price and this is good through August 29th, 2014. You can contact me directly at



We are excited to announce that Serena’s xChange15 will be from Sunday March 22nd until Wednesday March 25th 2015. We are bringing xChange back to the east coast and will be in the wonderful Washington D.C. area in time for the First Day of Spring and the world-famous Cherry Blossom Festival. So mark your calendars today! We’ve selected the prestigious Ritz-Carlton at Tyson’s Corner for the event and



Kevin Parker I trust that all of our customers that attended xChange13, Serena’s global user conference, are back in their offices implementing one or more valuable tips they learned from the conference.  And I know there wasn’t any shortage of great information delivered, especially from the Mainframe product team.

The most highly anticipated and rated session at xChange13 came from Bob Yates, Mainframe Account Manager, who showed off the



devopspanelA week after xChange13 wrapped up I followed up with track owners and asked what their top 5 moments were from xChange13.  Some I could have guessed, others were more surprising.

1. Top of the list was the reception that the Dimensions CM preview received.  You can sign up for the preview program here.  The



One of the most hilarious presenters in the technology community is George Spalding of Pink Elephant. As Executive VP, he also has a serious side and is one of the primary authors of ITIL version 3. Day two of the conference started with George looking back at the state of release management since Y2K and then he abruptly brought us up to date with the challenges that we face in a mobile-to-mainframe world. Watch the video to the right.

Peter Sianchuk, Serena’s head of customer experience, talked



Day one started with a bang! In a new format, xChange13 got right down to business at 8:00 AM on Monday. Serena President and CEO Greg Hughes immediately set the tone and vision of the conference.  Watch the video to the right.  He talked about the challenges facing the industry as we navigate through releasing applications with greater velocity and greater throughput 24×7 under never-before pressure to meet time-to-market, compliance and control needs.

Serena’s head of development laid out the future of the product set and highlighted many of the cool new features that are in the upcoming releases.



Day two at xChange picked up where day one left off with more excellent, informative and entertaining sessions.  I spent most of my day in the Industry Trends & Hot Topics track.  The track started with Damon Edwards giving some practical tips on getting started with DevOps in the enterprise.xChange13

I delivered a session on building your own DevOps tool chain.  The goal of the session was to initiate discussion about what has been tried when



xChange13I am very excited to announce the winners of the 2013 Serena Innovation Awards, aka “Douggies,” named after Serena founder Doug Troxel.

Serena President and CEO Greg Hughes presented the following honorees this morning on the main stage at xChange13, our global user conference in Miami.  Every year these awards go to customers who have taken their Serena solutions to new levels of use that far exceed the Serena engineering team’s



xChange13Day one of xChange13 has come to an end and what an awesome day it was.  The highlight of my day was the afternoon general session speakers.  Damon Edwards presented a fantastic session on The DevOps Advantage.  Unlike most DevOps sessions I have seen in the past, this session hit the bullseye for explaining the benefits of DevOps in the enterprise.  Looking around the room there were many people taking notes and I know Damon had some great conversations with people later in the



xChange13For me, one of the most wonderful parts of xChange, Serena’s annual global user conference, is catching up with the attendees I see year after year.

Before each xChange, I check in with a few customers to find out what they are thinking and hoping to hear, and what news they have to share. It helps me to get the tone of the conference right and to guide the mainstage and breakout speakers in preparing their content.

Michael Bailey of MetLife is one of the customers I like to