Archive for the ‘xChange’ Category

If you are planning on coming to xChange I want to remind you that the early bird pricing expires on December 31st. Right now you can save $200 off the registration fee.

If you haven’t looked at the agenda yet I’d recommend hopping over to the xChange website so you can the amazing list of topics and keynotes we have planned for you.

See you in Washington DC in March!

Tags: xChange


We are gearing up for our next global user conference, xChange15, to be held March 22-25 in Washington D.C. Like our past xChange conferences, this one is going to be all about helping our customers get the most value our of their Serena software investments, with presentations and workshops featuring the best thought leaders, technical experts, fellow customers and technology partners.

In three jam-packed days, we provide over 60 technical sessions on the products you are using today, like SBM, Dimensions



As the overall owner of the content for our next xChange global user conference, I always remember that the heart of xChange15 is the breakout session content but the soul of xChange is the array of fantastic customer presentations.

I am delighted to announce that, as of today, you can learn more about the xChange Call for Speakers on the xChange website and then submit your ideas for presentations



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Well it’s here! The registration for xChange15 in Washington DC opened today. Visit www.serena.com/xchange for details.

If you are a xChange alumnus, you will have been sent a discount code giving a very special price as a thank you for being a returning attendee.

If you are new to xChange, we have a special promotional code for you that will save you $300 off the full price and this is good



We are excited to announce that Serena’s xChange15 will be from Sunday March 22nd until Wednesday March 25th 2015. We are bringing xChange back to the east coast and will be in the wonderful Washington D.C. area in time for the First Day of Spring and the world-famous Cherry Blossom Festival. So mark your calendars today! We’ve selected the prestigious Ritz-Carlton at Tyson’s Corner for the event and



Kevin Parker I trust that all of our customers that attended xChange13, Serena’s global user conference, are back in their offices implementing one or more valuable tips they learned from the conference.  And I know there wasn’t any shortage of great information delivered, especially from the Mainframe product team.

The most highly anticipated and rated session at xChange13 came from Bob Yates, Mainframe Account Manager, who showed off the



devopspanelA week after xChange13 wrapped up I followed up with track owners and asked what their top 5 moments were from xChange13.  Some I could have guessed, others were more surprising.

1. Top of the list was the reception that the Dimensions CM preview received.  You can sign up for the preview program here.  The



One of the most hilarious presenters in the technology community is George Spalding of Pink Elephant. As Executive VP, he also has a serious side and is one of the primary authors of ITIL version 3. Day two of the conference started with George looking back at the state of release management since Y2K and then he abruptly brought us up to date with the challenges that we face in a mobile-to-mainframe world. Watch the video to the right.

Peter Sianchuk, Serena’s head of customer experience, talked



Day one started with a bang! In a new format, xChange13 got right down to business at 8:00 AM on Monday. Serena President and CEO Greg Hughes immediately set the tone and vision of the conference.  Watch the video to the right.  He talked about the challenges facing the industry as we navigate through releasing applications with greater velocity and greater throughput 24×7 under never-before pressure to meet time-to-market, compliance and control needs.

Serena’s head of development laid out the future of the product set and highlighted many of the cool new features that are in the upcoming releases.



Day two at xChange picked up where day one left off with more excellent, informative and entertaining sessions.  I spent most of my day in the Industry Trends & Hot Topics track.  The track started with Damon Edwards giving some practical tips on getting started with DevOps in the enterprise.xChange13

I delivered a session on building your own DevOps tool chain.  The goal of the session was to initiate discussion about what has been tried when