Archive for the ‘User Group’ Category

xChange 2012The heart of xChange 2012, Serena’s Global User Conference, is the breakout sessions.  But the soul of xChange is the customer presentations. I am thrilled to announce that, as of today, you can submit your ideas for presentations online through an SBM workflow (of course!).

This year we are looking for topics in the



It was with great pleasure I attended a vibrant Federal User Group last week. With so many advances and improvements in the past 12 months, Federal agencies and system integrators showed enthusiastic interest in the evolution of our Orchestrated ALM solutions – Requirements Manager, Development Manager and Release Manager. Within the Federal government, as in many enterprise IT organizations, there is a continued need to drive efficiency and transparency across both Application



If you were at xChange 2011 you know how stunningly successful it was. So much so that the attendee appraisal forms were in the mid- to high-90th percentile in every category, for every breakout session, for every general session and for all of the events. 

In recognition of this achievement, Serena President and CEO John Nugent awarded the 108-strong Serena xChange team the Gold Award for customer excellence, which comes with a monetary prize. The team decided that this money should be used to create a legacy that would bring some value outside Serena. Much discussion spawned the idea for the Serena Charity Challenge. 

At



Mandalay Bay HotelIf you were at xChange 2011 you know what an incredible event it was. I can promise you that xChange 2012 at the Mandalay Bay Hotel and Resort in Las Vegas, NV will be even better. 

Registration is now open and we have held the 2007 price for another year! Register by June 1st and save $400! Get even more savings when you take your whole team. 

It’s about the



xChange 2011 has now passed the halfway point, far enough along to be declared a success.  Serena’s Global User Conference is notable for the good feelings it engendered and for the great ideas exchanged between users and Serena staff.

The good feelings were evident last evening in the Solutions Showcase.  With the ever delightful Bella Electric rocking out in the middle of the joint, a dozen demo stations were humming around the perimeter.  I guess this proves that IT types get inspired by both great software and great music.

The great ideas came fast and furious.  For instance, a Six Sigma Black Belt informed



Wow.  Terrific first morning for xChange, our Global User Conference.  After a layoff of some three years, it would have been reasonable for attendance to have been sparse, or customers to be confused.

Instead we had well over 300 people packing a large room at the brand new MGM Grand convention center in Las Vegas.  Customers came from all over Europe, Latin America, Asia and North America.

The day began in beautiful fashion, with the four beauties of Bella Electric strings playing beautiful concertos while attired in long black concert dresses.  xChange Maestro Kevin Parker then orchestrated the




As many of you who use our mainframe products know, George Pipka has been at the center of our mainframe customer support team for several years. Along with development and product management leadership George has been developing the content for the mainframe track at this year’s conference. I spoke with George from his home in Canada to find out what is in store this year.

KP: Thank you George for taking the time to talk to me. I know the mainframe track is one of the most popular each year. What’s exciting for




Christian Christophoridis, who is this year’s Serena Eagle Award for most valuable contribution to customers and an industry-recognized thought leader on Requirements Management, is leading the team developing the Demand and Requirements Management track content for xChange 2011, Serena’s annual global user conference from September 19-21 in Las Vegas, Nevada. On the phone from Germany a little while ago, he told me about the Demand and Requirements track.

KP: I know you are a strong advocate of the importance of the requirements phase.



It’ll be here before you know it – xChange 2011, Serena’s global user conference from September 19-21 in Las Vegas, Nevada!  I just got an advanced look into the “SBM and IT Process Automation” track from Amita Abraham, group product marketing manager for Serena Business Manager (SBM) and Serena Service Manager.

KP: So, our last poll indicates that more than 60% of those registered for the conference want to know what’s new and exciting with SBM. What do you



I just met with Steven Cronin from our German support team about the Release Management track at Serena’s annual user conference, xChange 2011, from September 19-21 in Las Vegas.  Steven is leading a worldwide team of Serena experts who have built the Release Management conference agenda.

KP: Who should attend this track?

SC: Anyone interested in or responsible for deployment and release