Archive for the ‘User Group’ Category

Kevin Parker I trust that all of our customers that attended xChange13, Serena’s global user conference, are back in their offices implementing one or more valuable tips they learned from the conference.  And I know there wasn’t any shortage of great information delivered, especially from the Mainframe product team.

The most highly anticipated and rated session at xChange13 came from Bob Yates, Mainframe Account Manager, who showed off the



One of the most hilarious presenters in the technology community is George Spalding of Pink Elephant. As Executive VP, he also has a serious side and is one of the primary authors of ITIL version 3. Day two of the conference started with George looking back at the state of release management since Y2K and then he abruptly brought us up to date with the challenges that we face in a mobile-to-mainframe world. Watch the video to the right.

Peter Sianchuk, Serena’s head of customer experience, talked



Day one started with a bang! In a new format, xChange13 got right down to business at 8:00 AM on Monday. Serena President and CEO Greg Hughes immediately set the tone and vision of the conference.  Watch the video to the right.  He talked about the challenges facing the industry as we navigate through releasing applications with greater velocity and greater throughput 24×7 under never-before pressure to meet time-to-market, compliance and control needs.

Serena’s head of development laid out the future of the product set and highlighted many of the cool new features that are in the upcoming releases.



Day two at xChange picked up where day one left off with more excellent, informative and entertaining sessions.  I spent most of my day in the Industry Trends & Hot Topics track.  The track started with Damon Edwards giving some practical tips on getting started with DevOps in the enterprise.xChange13

I delivered a session on building your own DevOps tool chain.  The goal of the session was to initiate discussion about what has been tried when



xChange13For me, one of the most wonderful parts of xChange, Serena’s annual global user conference, is catching up with the attendees I see year after year.

Before each xChange, I check in with a few customers to find out what they are thinking and hoping to hear, and what news they have to share. It helps me to get the tone of the conference right and to guide the mainstage and breakout speakers in preparing their content.

Michael Bailey of MetLife is one of the customers I like to



xChange13While preparing for xChange13, Serena’s global user conference from September 16-18, I happened to check in with one of Serena’s key release management partners. When I spoke with Eric Kunkel of MMA, he told me his best release management tip and what he hopes to gain from xChange13 this year. Here is our conversation:

KP: So tell me, Eric, when did you attend your first



Eden Roc Renaissance MiamixChange13, Serena Software’s global user conference from September 16-18, is at the legendary Eden Roc Miami Beach.  It sits between Biscayne Bay and the Atlantic Ocean, so attendees will be able to enjoy both a beach-front and bay-front location.

Historically, the Eden Roc has been home to artists and celebrities from all over the world and was completely renovated in 2011.  With 600 hotel rooms and a modern, accessible conference center, xChange13



xChange13See what’s planned for xChange13, Serena’s global user conference from September 16-18 at the Eden Roc Renaissance in Miami Beach!

Hot off the press is the new xChange13 brochure with full agenda and details of all 70 breakout sessions.  You’ll find abstracts for the technical sessions, industry trends



xChange13Getting home from xChange13, Serena’s global user conference from September 16-18 in Miami, and telling your team that you got a “Douggie” might raise a few eyebrows. So it would be better if you used the official name: “The Serena Innovation Award.” These awards are presented every year to customers who have taken their Serena solutions to new levels of use that far exceeded what the Serena engineering team thought possible.

To win



xChange13Englebert Humperdinck sang “Please release me, let me go” in 1967. Some might say it is the anthem of xChange13, Serena’s global user conference from September 16-18 in Miami. While Mr. Humperdinck’s iconic silk shirts and Zapata mustache would be at home in Miami Vice, don’t expect to see me emulating his style at xChange13.

I will, however, reprise the refrain from his number one UK hit. Release management is at the heart of