Archive for the ‘User Experience’ Category

Serena Central - Your Serena community and marketplaceToday Serena Software launched our new community portal Serena Central which provides an enhanced user experience for customers and prospects looking to get the most out of their tools. The new site expands on our previous user communities focused around Build, Learn, and Connect.


Well it’s here! The registration for xChange15 in Washington DC opened today. Visit for details.

If you are a xChange alumnus, you will have been sent a discount code giving a very special price as a thank you for being a returning attendee.

If you are new to xChange, we have a special promotional code for you that will save you $300 off the full price and this is good

User experience is about more than just UI; it’s about the behavior of people. It’s about designing services, systems, and applications for what people actually do (naturally) or what they could do ideally — not what we “think” they currently do. Interactions should be natural and therefore the design should be silent (not in the way of the person). Using an application (even for everyday tasks) should be… well… engaging.

This isn’t easy. Sure, there are usability and UX design principles and competencies, but there is nothing more telling and more accurate than learning the human using the application (you). And I don’t mean just learning your name,