Archive for the ‘User Experience’ Category

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Well its here! The registration for xChange15 in Washington DC is opened today.

If you are an alumni of xChange you will have been sent a discount code giving a very special prices as a thank you for being a returning attendee.

If you are new to xChange we have a special promotional code for you that will save you $300 off the full price and this is good through August 29th, 2014. You can contact me directly at



User experience is about more than just UI; it’s about the behavior of people. It’s about designing services, systems, and applications for what people actually do (naturally) or what they could do ideally — not what we “think” they currently do. Interactions should be natural and therefore the design should be silent (not in the way of the person). Using an application (even for everyday tasks) should be… well… engaging.

This isn’t easy. Sure, there are usability and UX design principles and competencies, but there is nothing more telling and more accurate than learning the human using the application (you). And I don’t mean just learning your name,