Archive for the ‘Orchestrated IT’ Category

Myth: Errors happen: It’s software

Errors do occur. They occur for a reason. Often those reasons are out of our control. Someone changes an IP Address of a server. Someone changes the password to the back office system. Someone changes the name of a shared .DLL.

Of course in a well-managed and carefully controlled environment those kinds of things shouldn’t happen without the proper authentication, notification and approval. And the infamous “someone” is a responsible professional who calculates the impact of their changes and collaborates with everyone to minimize that impact. In a perfect world.

In the real world change is constant and calculating the consequences of change



Download the community edition for FREE today

The exciting news of the day is the immediate availability of the Community Edition of Serena Deployment Automation.

If you want to simplify and automate software deployments, then download the Community Edition of Serena Deployment Automation. By the end of the day you’ll be enabling continuous delivery for your dev teams and production deployments for your ops teams. You’ll be enabling the deployment pipeline and reducing cycle times faster than you thought possible. With Serena Deployment



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Well it’s here! The registration for xChange15 in Washington DC opened today. Visit www.serena.com/xchange for details.

If you are a xChange alumnus, you will have been sent a discount code giving a very special price as a thank you for being a returning attendee.

If you are new to xChange, we have a special promotional code for you that will save you $300 off the full price and this is good



DevOps bubbleI’ve just spent an amazing week in London. I already had high hopes for this trip having been to DevOpsDays London earlier this year but I didn’t expect to be blown away by the events.

Attendees at both events were from all over Europe. I’m used to meeting people from different cultures and backgrounds at events in the USA but this was on a totally different scale.

As to be expected, culture and process were





Best in Biz Awards TrophyBack in March we launched Doug Serena, CIO, a popular docudrama that served as a case study of an intrepid IT leadership team’s quest to transform their company from endangered to dominating. Doug Serena, CIO was created to educate people about the benefits of Orchestrated IT in what turned out to be a fun, fresh and catchy new manner of product marketing. Not only was the YouTube docudrama a success, Doug Serena himself made a celebrity appearance at



We’re proud to announce that the significant advancements made to our Orchestrated IT solution set are now generally available.  Serena Orchestrated IT 4.0 was specially designed to help agile enterprises take full advantage of mobile, social and cloud capabilities.

For the Front Office, Development, and Operations, Serena Orchestrated IT 4.0 consists of Serena’s major solutions, including Serena Dashboard, Request Center, Demand Manager, Requirements Manager, Development Manager, Release Manager, and Service Manager.



Serena had a great turnout for the Mainframe xChange12 breakout sessions and the “xChange Again” webcast on October 4.  At xChange, our customers had many questions about the future of the mainframe.  In many respects, we are at the greatest crossroads in the history of the mainframe.  Three points were loud and clear from our customers.

1. Our customers are doing more with less.

With downsizing, mergers and acquisitions, and corporate restructuring, we have customers who now have only 2 or 3 ChangeMan ZMF administrators versus the 8



Baseball and bat on the grassTo paraphrase a line in the movie Field of Dreams, “What does IT have to do with baseball?”

Perhaps a lot more than you think.

Last weekend, I watched a more recent Academy Award-nominated baseball film, Moneyball, starring Brad Pitt and Jonah Hill.  Based on Michael Lewis’s biographical book of the same name,



UP-START Cloud Computing Awards - Vote for Serena!This has been an exceptional year for industry recognition of Serena Software. So far we’ve walked away with awards from SD Times, Network Product Guide and the Tech Awards Circle. All this in addition to being named Innovator of the Year by Pink Elephant!

We’re looking to keep the momentum going with the “Best Hybrid Cloud Solution,” one of the 2012 UP-START Cloud Computing Awards. The 2012 UP-START Cloud Awards recognize