Archive for the ‘Kevin Parker’ Category

Day one:

John got us off to a roaring start with the Serena Vision and Direction and brought all the customers up to date with the latest developments. He introduced us all to the easy to understand and easy tell message:

Orchestrated Apps + Orchestrated Ops = Orchestrated IT

He spoke about customer successes and convinced the crowd that we are back to the core businesses that make us so successful.

The “Serena Players” took us through the End-to-End Demo and




As many of you who use our mainframe products know, George Pipka has been at the center of our mainframe customer support team for several years. Along with development and product management leadership George has been developing the content for the mainframe track at this year’s conference. I spoke with George from his home in Canada to find out what is in store this year.

KP: Thank you George for taking the time to talk to me. I know the mainframe track is one of the most popular each year. What’s exciting for




Christian Christophoridis, who is this year’s Serena Eagle Award for most valuable contribution to customers and an industry-recognized thought leader on Requirements Management, is leading the team developing the Demand and Requirements Management track content for xChange 2011, Serena’s annual global user conference from September 19-21 in Las Vegas, Nevada. On the phone from Germany a little while ago, he told me about the Demand and Requirements track.

KP: I know you are a strong advocate of the importance of the requirements phase.



It’ll be here before you know it – xChange 2011, Serena’s global user conference from September 19-21 in Las Vegas, Nevada!  I just got an advanced look into the “SBM and IT Process Automation” track from Amita Abraham, group product marketing manager for Serena Business Manager (SBM) and Serena Service Manager.

KP: So, our last poll indicates that more than 60% of those registered for the conference want to know what’s new and exciting with SBM. What do you



Application Lifecycle ManagementToday I had the good fortune to meet with Ashley Owen.  As part of the Serena product team that directs and develops our Orchestrated ALM product solutions, he is ideally placed to define the “Orchestrating the Entire Application Lifecycle” track content for xChange, Serena’s annual user conference from September 19-21, 2011.  Here is how our conversation went.

KP: This is a pretty big track; it covers the entire lifecycle from demand to development to



xChange2007
Record breaking: With over 200 submissions, this year’s “call for speakers” was the largest ever crop of topic suggestions for xChange 2011, the annual Serena customer conference to be held at the MGM Grand in Las Vegas, Nevada from September 19-21.

Over the last six weeks the product teams have been working through the submissions and their task has been very difficult. So many excellent presentations and so few speaking slots. Indeed we have actually opened up additional space to accommodate more of the ideas.

This week the top 80 suggestions went online and you can now





In my last post I started to look at the “how” of orchestrating application delivery, specifically macro and micro processes.  Here, I’ll continue on with tools, integrations, interfaces and reports.

Tools
As we have seen, every application development group has a huge extant investment in technologies to support their efforts. Ripping them out and replacing them with something generic, but integrated, is not the answer.

We need to step up our requirements in the identification and selection of tools for application development. In fact, I



In the old days, Release Management was about preventing change. Today, it’s about enabling change.  Nothing changes the business until you release code into production. If you don’t have a crisp, accurate way of deploying application software changes, then you’ll lose your competitive edge and, possibly, disrupt the business. So, it’s absolutely essential to do it right. 

Effective Release Management 

An effective Release Management strategy will:

  1. Improve Release Management efficiency.
  2. Increase production up-time.
  3. Ensure compliance.
  4. Improve communication within Release Management processes.

When you can achieve



We reviewed the first common myth in the development community.  Here’s a look at the second one and a possible solution. 

One-size-fits-all fits me

So enter the one-size-fits-all (OSFA), one-stop-shop, everything-you-wanted-all-in-one-place tools. These tools try to provide an end-to-end solution that does facilitate the support of the whole lifecycle. The problem is that these tools come from vendors who have to reach a mass audience and so they develop very generic solutions that are entirely agnostic as to your role in the SDLC, your organization’s domain or methodology, best practices, policies and procedures. The big selling point for them is often their