Archive for the ‘IT Service Management’ Category

Pink Elephant ITIL Innovation of the Year AwardAwards confer independent confirmation of achievement.  One or two awards don’t necessarily signify much.  But four over six months suggest something deeper, something significant.

Serena has indeed received four product and leadership awards so far in 2012, along with placement in some prominent Top Companies listings.  Together these add up to independent confirmation of our status as one of the most important software companies in the world and of



I get some interesting insights about the future of technology by talking to the teenagers next door. (Example: last year I asked the older one if he wanted a iPad to use at college. This unintentionally hilarious question elicited the response that iPads are ”just giant iTouches” and “for old people.” Ouch.)

In spite of the risk of appearing foolish again, I asked him a different question yesterday: what’s the most important technology he uses? Easy: his phone. Because he can get most of what he needs from that one source.

This generation is used to technology as the delivery system. They expect the process of finding and requesting and getting anything to be centralized, straightforward and



Over the past couple of weeks we have been traveling around the country as part of a 28-city tour to find out what IT really thinks. Stops included Atlanta, Boston, Chicago, Dallas, New York, Phoenix and San Diego; and this week we are in Washington DC.

The very creative team here at Serena has come up with a fun




I’ve been talking to a lot of IT people about their ideal interface to users.  At our last xChange User Conference,  I ducked out for coffee with a VP of Operations at a financial services company, and we came up with this:

Step 1: Provide a polished and professional web experience.

IT should present its services in a consumer-quality interface designed from the consumers’ perspective. Make sure the site is easy to use by controlling the complexity in the background. And unify IT



I’m very excited to announce that our newest Orchestrated IT solution, Serena Requirements Manager, is now available! Powered by Dimensions RM, Prototype Composer and Serena Business Manager, Serena Requirements Manager provides comprehensive capabilities to orchestrate the entire requirements lifecycle. This release of



Take a look at this quick 6-minute video of SunGard’s Quinn Lanus talking about why they selected Serena Service Manager over ITSM solutions such as BMC Remedy, ServiceNow and others.

SunGard is a leading software and technology services company with more than 20,000 employees serving 25,000 customers across 70 countries. SunGard Institutional Asset Management is an application



I am happy to report that the Doug Serena, CIO webisode series, viewable on our YouTube channel and at Serena.com/DougSerenaCIO, has exceeded the 2,000 view milestone. The initial episode alone has been viewed a thousand times.

We created Doug Serena, CIO to educate people about the benefits of Orchestrated IT in a fun and fresh way.  The results have been gratifying, both anecdotally and



xChange 2012The heart of xChange 2012, Serena’s Global User Conference, is the breakout sessions.  But the soul of xChange is the customer presentations. I am thrilled to announce that, as of today, you can submit your ideas for presentations online through an SBM workflow (of course!).

This year we are looking for topics in the



Episode five, the finale to the popular docudrama Doug Serena, CIO, airs on Monday, April 9th, concluding the case study of an intrepid IT leadership team’s quest to transform their company from endangered to dominating.

Last week, in episode four, the tension between “Team Doug” and “Team Brad” grew to a boiling point as the release date for Millennium quickly approached. We were also introduced to Doug’s “kids”, and the important trip to India he and his wife hoped to take to



It was with great pleasure I attended a vibrant Federal User Group last week. With so many advances and improvements in the past 12 months, Federal agencies and system integrators showed enthusiastic interest in the evolution of our Orchestrated ALM solutions – Requirements Manager, Development Manager and Release Manager. Within the Federal government, as in many enterprise IT organizations, there is a continued need to drive efficiency and transparency across both Application