Archive for the ‘IT Operations’ Category

So the final prize giveaway has been won and the last canapé served. xChange12 is now in the archive as another stellar success … long live xChange13! I thought I’d share a few reflections on the conference this week with a view from the inside of the heady maelstrom that is the annual user conference.

The voice of the customer has always been the focus of xChange, it is, after all, where the name of the conference comes from. This year we were able to hear more of that voice and there was a real sense of progress and achievement in all the customer presentations. I got the sense that,



Greetings from Serena xChange! We had a wonderful first day yesterday. DevOps was one of the hottest topics. In several 1:1 conversations, as well as the panel discussion I participated in, customers were keen to discuss how to bring dev and ops together to accelerate innovation and improve service quality.

One of the biggest considerations is an adoption plan. Yes unified tooling to provide orchestration and end to end visibility is a must have, but the beyond that, the biggest challenge is affecting cultural change. The organizations that are on the right track have appointed leaders that have served in both Development and Operations capacities. Those folks “get it”, and are well on their way to



Orchestrated IT – a modern and agile approach to IT Management – is now moving to its next phase of evolution.  This big step keeps O-IT in the forefront of IT management for agile enterprises, in part by richly supporting today’s technology imperatives of mobile, social and cloud.  You can learn about how the various O-IT solutions are being upgraded here.

But first, what are Agile Enterprises?  Today’s business is



Today’s successful enterprises are quicker than their competition when it comes to rolling out and updating externally facing apps and online services.  We at Serena have found that Orchestrated IT helps achieve this sort of IT agility.  And we’ve also found that the heroes who work in world-class IT organizations tend to like craft beers.  Surprised?  I think not.

So we’re looking to celebrate IT agility through poetry, haikus in particular.  The winning



According to a survey of global CIOs IDC published in Information Week, the primary focus for companies’ innovation plans is making business processes more efficient. Their top concern is that they won’t be able to innovate fast enough to meet business goals.

Process automation offers the most cost-effective way to make business and IT processes more efficient, reduce costs, ensure compliance and provide both speed and consistency in how organizations conduct and adapt business activities. Expanding



Orchestrated ITWe’re proud to announce that the Orchestrated IT advances we announced in March are now generally available.  Version 3.5 of Serena’s Orchestrated IT solutions offer major advances in usability, performance, and your ability to coordinate both application and operational changes through a



xChange 2012We’re counting down to xChange12, Serena’s global user conference in Las Vegas from September 10-12.  If you are or plan on joining us, now is the time to start choosing breakout sessions to attend!  There are over 80 sessions in six different tracks.  Choosing amongst these sessions from Serena experts, successful customers and value-added partners will be tough, so consider inviting your colleagues to come to



IT organizations are under pressure to increase automation to reduce costs and increase fulfillment and compliance. There are two main types of automation that IT organizations use to increase efficiency: both process automation and runbook automation provide the ability to create, orchestrate, manage and report on workflows that can operate across the systems that support IT services and assets. The differences between these types of automation are both their focus and complexity:

  • Runbook automation



Pink Elephant ITIL Innovation of the Year AwardAwards confer independent confirmation of achievement.  One or two awards don’t necessarily signify much.  But four over six months suggest something deeper, something significant.

Serena has indeed received four product and leadership awards so far in 2012, along with placement in some prominent Top Companies listings.  Together these add up to independent confirmation of our status as one of the most important software companies in the world and of



I get some interesting insights about the future of technology by talking to the teenagers next door. (Example: last year I asked the older one if he wanted a iPad to use at college. This unintentionally hilarious question elicited the response that iPads are ”just giant iTouches” and “for old people.” Ouch.)

In spite of the risk of appearing foolish again, I asked him a different question yesterday: what’s the most important technology he uses? Easy: his phone. Because he can get most of what he needs from that one source.

This generation is used to technology as the delivery system. They expect the process of finding and requesting and getting anything to be centralized, straightforward and