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Peter Drucker, the father of modern management said, “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” Marketing is required to understand the needs of the customer and innovation is required to build the product or services that fit those customer needs.



Well, since meeting with our new Micro Focus colleagues, the energy, enthusiasm and content for our DevOps Interchange conference has picked up significantly as has the flood of terrific customer and partner presentations received. The Product teams have been combined and there has been frenetic activity in the Lab so you don’t want to miss the reveals and synergies across our broader Software Development and Test



Introduction

The DevOps movement evolved to allow organizations to innovate fast and reduce risk. DevOps rethinks how software development and delivery occurs and it reshapes how IT is organized and how IT delivers value to the business. However, some “pure” DevOps ideas are difficult to implement in highly regulated, large enterprises.

A question of scale

When the organization is required to meet strict government audit and compliance standards, when you have optimized IT delivery



The heart of every Serena xChange User Conference is the track session content and its soul the informative presentations. Very often, and after each  presentation is delivered, ongoing conversations and dialog permeate the conference breaks – engaging your peers, Serena product experts and technical support.

The Call for Speakers is currently open through June 30th

Selected speakers receive complimentary registration to the



Registration for xChange16 is now open. The Early Bird promotions start today and go on through April 30th. If you register now you can save $600. We have an exceptional hotel rate of just $264++/night but those rooms are limited so book early.

The preliminary agenda can be found on the xChange16 site along with details on the optional training day classes we are providing this year. xChange16 runs from Sunday



Announced this morning. Link to the press release can be found here.



I am delighted to announce that Serena Software has earned the 2015 Omega NorthFace ScoreBoard Award℠ for achieving excellence in customer satisfaction in the area of Customer Support.

This is the ninth time Serena has won this award and reflects the strong commitment that Serena Support has to customer success. Not only is this a measure of the Support organisation but also of the entire Serena organisation as we work closely with our customers, across all departments. The



The 2016 Federal User Group meeting will be held on Tuesday and Wednesday April 5th and 6th, 2016. Once again we will be at the wonderful Newseum on Pennsylvania Ave a few steps from the Capital Building. You can register today, there is no cost to attend this event and lunch is included.

Here’s the agenda:

Tuesday, 5th 08:00 am to 5:00 pm – innovation



During the holiday season, oftentimes people get so busy and distracted with our million and one things to do on our lists, we forget to stop and think about the less fortunate. This year I wanted to team together with all Serena employees to make a real and transparent difference. To unite in helping to build a home for a family in need.

We accomplished this through the charity organization, New Story, who funds life-saving homes, turning tent slums into sustainable communities for families living



As enterprise IT begins to adopt DevOps practices, questions and issues emerge about how to best implement the culture, process, and tools to deliver on the promises of faster business innovation at a lower cost. How do you transform the current state? The Enterprise IT landscape is complex, sophisticated, dynamic, and frequently chaotic. Unlike Internet startups, you are dealing with a large, diverse set of heterogeneous infrastructures glued together across many teams and locations that use many different tools and processes to develop and deploy software.