Archive for the ‘Demand Management’ Category

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Well it’s here! The registration for xChange15 in Washington DC opened today. Visit www.serena.com/xchange for details.

If you are a xChange alumnus, you will have been sent a discount code giving a very special price as a thank you for being a returning attendee.

If you are new to xChange, we have a special promotional code for you that will save you $300 off the full price and this is good



Social IT GameThink You Know Your Team?

When was the last time you sat down with your peers and had a discussion about their priorities? What drives your priorities and what drives those of your peers may be widely dissimilar. Time-to-market may be your watch word. Maybe up-time and availability are key for your colleague downstream and driving out costs for an associate upstream.

What if you could have a Leadership Priorities Matrix for everyone in your



Mountain ClimberIn my last blog post, I wrote that the “7 Deadly Sins of IT Demand” are driving down business satisfaction with IT. Any of these sins can make it extremely challenging for IT to efficiently and quickly fulfill demand. Recognize any of them?

  1. The Squeaky Wheel, who constantly harasses IT or escalates requests.
  2. The Black Hole where good requests



We’re proud to announce that the significant advancements made to our Orchestrated IT solution set are now generally available.  Serena Orchestrated IT 4.0 was specially designed to help agile enterprises take full advantage of mobile, social and cloud capabilities.

For the Front Office, Development, and Operations, Serena Orchestrated IT 4.0 consists of Serena’s major solutions, including Serena Dashboard, Request Center, Demand Manager, Requirements Manager, Development Manager, Release Manager, and Service Manager.



The “7 Deadly Sins of Managing IT Demand” are undermining business satisfaction with IT. They’re the reason why IT struggles fulfilling business demands and answering some key questions from the business:

  • What’s the status of my requests?
  • Why can’t IT fulfill my demands faster?
  • What’s IT doing with my budget?

So what are the 7 Deadly Sins and how are they jeopardizing IT success?

  1. The Squeaky Wheel: Whether it’s constantly