Archive for the ‘ALM’ Category

IT should forget about development. That’s the main message we received from a recent Serena survey of 957 IT professionals in multiple industries and countries. Many said that even with all the advances in mobile and cloud technologies, application development was doing relatively well. However, the “bookend” processes of managing requirements and releases were a much bigger problem.

Out of a scale of 1 to 4, with 4 being “Excellent,” here’s how the survey respondents rated the different Application Lifecycle Management



I am happy to report that the Doug Serena, CIO webisode series, viewable on our YouTube channel and at Serena.com/DougSerenaCIO, has exceeded the 2,000 view milestone. The initial episode alone has been viewed a thousand times.

We created Doug Serena, CIO to educate people about the benefits of Orchestrated IT in a fun and fresh way.  The results have been gratifying, both anecdotally and



xChange 2012The heart of xChange 2012, Serena’s Global User Conference, is the breakout sessions.  But the soul of xChange is the customer presentations. I am thrilled to announce that, as of today, you can submit your ideas for presentations online through an SBM workflow (of course!).

This year we are looking for topics in the



Streets of ChinaFor my first trip to mainland China I was lucky enough to go to Shenzhen. Just a short ferry ride from Hong Kong, Shenzhen is an ultra-modern city with incredible architecture, broad boulevards and super-efficient infrastructure.

I was in China to work with a technology component manufacturer who was looking to overhaul their development processes and toolsets. They need



Episode five, the finale to the popular docudrama Doug Serena, CIO, airs on Monday, April 9th, concluding the case study of an intrepid IT leadership team’s quest to transform their company from endangered to dominating.

Last week, in episode four, the tension between “Team Doug” and “Team Brad” grew to a boiling point as the release date for Millennium quickly approached. We were also introduced to Doug’s “kids”, and the important trip to India he and his wife hoped to take to



It was with great pleasure I attended a vibrant Federal User Group last week. With so many advances and improvements in the past 12 months, Federal agencies and system integrators showed enthusiastic interest in the evolution of our Orchestrated ALM solutions – Requirements Manager, Development Manager and Release Manager. Within the Federal government, as in many enterprise IT organizations, there is a continued need to drive efficiency and transparency across both Application



We’re just a few weeks away from publishing our ALM research survey based on almost 1000 IT professionals. One thing that’s clear: when it comes to understanding what’s going on across IT, IT is often in the dark. Customers tell me the same thing: they have good tools especially in development, but when it comes to gaining insight across all their IT processes, they face massive challenges. Different platforms, expensive “heavyweight” Business Intelligence tools, localized processes. IT doesn’t need more Business Intelligence – IT needs IT Intelligence!



Episode four of the popular docudrama Doug Serena, CIO airs on Monday, April 2nd, continuing the case study of an intrepid IT leadership team’s quest to transform their company from endangered to dominating.

In episode three, the point was driven home that the fate of not only Doug’s team, but also the entire company hinges on the success of the release of the Millennium application. This knowledge has Brad even more on edge about Doug’s abilities as CIO, though he does make time to spy in



Episode three of the popular docudrama Doug Serena, CIO airs on Monday, March 26th, continuing the case study of an intrepid IT leadership team’s quest to transform their company from endangered to dominating.

In episode two, we learned how a potential hurdle was crossed when Doug’s earlier decision to Orchestrate IT helped solve what could have been a project-killing operational issue. In addition, we saw how



I am happy to report that Serena was named Champion in the category of Agile ALM by leading research firm, Info-Tech in its most recent Vendor Landscape Report. This accomplishment dovetails nicely with our recent Pink Elephant ITIL Innovation of the Year Award (Please see our blog, Pink Reflections for more on this) because we’ve now been recognized in the past two weeks for both our ITSM and our agile development technologies. Serena’s Orchestrated IT vision is all about automating, controlling and instrumenting the most important application development and operations processes to deliver true DevOps. 

The Info-Tech Research