Archive for the ‘Agile’ Category



Apartments.com is the #1 online rental search destination and the way they stay #1 is with high velocity product releases and deployments.  Matt Stratton of Apartments.com recently lit up xChange12, Serena’s global user conference, with their success story.

Apartments.com‘s technology teams were doing two-week sprints but found that releases needed to be managed better and automation was a must.  According to Matt Stratton, Director of Technology Operations at Apartments.com:

In our business, we can’t afford to have



It is time to name and celebrate the winners of our latest contest. The “IT Agility Deserves a Beer” contest generated many entertaining and creative haikus from a variety of submitters, including some entries from our awesome customers. The contest played in nicely with our recent Orchestrated IT for the Agile Enterprise products launch and generated some nice buzz at



Day 2 at xChange12

Speeding ALM implementations, Peter Raymond from R&D described Serena’s Orchestrated ALM reference architecture. Walking through domain models, artifact relationships and process models, the reference architecture provides a blueprint to help our customers coordinate and integrate processes and tools across the Application Development and Delivery lifecycle. He then described a customer implementation that was expedited through use of the reference architecture to simply revise and adjust forms, workflows and integrations quickly and efficiently.

There was plenty of excitement when Jack Leon, also from R&D, revealed the evolution of our process-based agile



Orchestrated IT – a modern and agile approach to IT Management – is now moving to its next phase of evolution.  This big step keeps O-IT in the forefront of IT management for agile enterprises, in part by richly supporting today’s technology imperatives of mobile, social and cloud.  You can learn about how the various O-IT solutions are being upgraded here.

But first, what are Agile Enterprises?  Today’s business is



Today’s successful enterprises are quicker than their competition when it comes to rolling out and updating externally facing apps and online services.  We at Serena have found that Orchestrated IT helps achieve this sort of IT agility.  And we’ve also found that the heroes who work in world-class IT organizations tend to like craft beers.  Surprised?  I think not.

So we’re looking to celebrate IT agility through poetry, haikus in particular.  The winning





VoteAt Serena, we pride ourselves on staying on top of relevant trends and application development issues in all the major markets. Thus we often run targeted surveys to dig deeper into the behavior of a select market. We ran one such survey at our annual Federal User Group meeting held last



I am happy to report that Serena was named Champion in the category of Agile ALM by leading research firm, Info-Tech in its most recent Vendor Landscape Report. This accomplishment dovetails nicely with our recent Pink Elephant ITIL Innovation of the Year Award (Please see our blog, Pink Reflections for more on this) because we’ve now been recognized in the past two weeks for both our ITSM and our agile development technologies. Serena’s Orchestrated IT vision is all about automating, controlling and instrumenting the most important application development and operations processes to deliver true DevOps. 

The Info-Tech Research



2012 imageChange is coming to both application development and IT operations. Organizations that recognize and embrace it early will stand to benefit most.  Based on Serena’s extensive interactions with leading IT executives and