Adam Frankl Archive

Serena was a sponsor at the Gartner AADI Summit, where we took a survey of over a hundred Application Development (AD) and IT managers and professionals. I posted about the top AD priorities before. Now we look at the most important initiatives.

89% of the respondents rated all of the options “important.” But what was the most important?

Managing application as a business process wins out. 75% rated it very important or extremely important. 28% rate it extremely important.

The graph below shows the different initiatives and how people rated their importance.

Top ALM initiatives


Adam FranklAdam Frankl is the VP of Corporate and Community Marketing at Serena Software. He has over 20 years’ experience in the software development world, starting as a software engineer at the Lockheed Skunk Works. Before joining Serena, he was Director of Marketing for Rational Rose and the UML. He is also the founder and former editor of The Rational Edge and Dr. Dobbs Requirements Development Journal.

Tags: ALM


Serena was a sponsor of the Gartner Application Architecture, Development, and Integration conference this last fall in Los Angeles. While we were there, we took the opportunity to survey the conference attendees, and hundreds enthusiastically joined in. The promise of an iPad drawing may have been involved, but I think that the attendees were more motivated by taking the temperature of the industry.

What were the top Application Delivery Priorities?

  1. Deliver Applications Faster
  2. Reduce App Dev Costs
  3. Expand the use of Agile

This is a change from what I have been hearing the last few years, when reducing costs was the #1 priority. More IT and AD professionals identify delivering applications faster as a priority than just cutting costs. As we emerge from the Great Recession worldwide, innovation and, especially, the speed of innovation are the priority. And I can’t think of a time in my 20-year career when there has been a higher profile for software applications, a broader range of available platforms, and more data available. We may be entering the Golden Age of App Development.

Top app delivery priorities

Download the Orchestrated ALM Whitepaper to learn how you can deliver applications faster, reduce app dev costs and expand the use of Agile.



What does SD Times think are the three top stories of the year for ALM? 

Agile is clearly important. And companies are moving to cloud-based solutions. But, SD Times lists Serena’s Orchestrated ALM Vision as the third big story.

Excerpts from the article:

Recognizing that stakeholders and customers are now more involved with projects than ever before, Serena thinks of release management as a process issue, which became the origin of its “Orchestrated ALM” vision.  

The new vision’s solutions include change management and version control, requirements and request management, and release control for BPM. Although these solutions are not new, the real idea of the Orchestrated ALM vision is to keep both businesspeople and developers on the same page.

 Read the entire article, Year in Review: ALM.

Tags: ALM


MusicColleen Frye at SearchSoftwareQuality has a great post on extending ALM to Deployment. She interviews Gartner’s Tom Murphy and Forrester’s Dave West on integrating Release Management with Application Lifecycle Management. She also interviews Mark Pfefferman at Western & Southern Financial Group, who is using [Serena] SBM extensively to glue everything together. We have streamlined the orchestration process,” Mark says, from initial request all the way through to deployment and delivery of software.” 

Mark continues and offers this advice: 

  • It’s a big problem to tackle.
  • Look for an automation tool that makes sense.
  • It’s critical to have the development staff on board.
  • It can be difficult to get the deployment team involved.
  • Put a skilled developer on the deployment team.

Read the article on SearchSoftwareQuality.com (registration required). It’s worth your time.



Michael Vizard at ChannelTechCenter.com has a thoughtful post on the strain that moving to agile can put on solution providers and the IT operations team. As the tempo of releases increases from an agile team, IT operations sometimes struggles to keep up.

“The good news is that gap between developers and the IT operations teams are starting to close as the latest generation of ALM tools concentrate on making the operations team as flexible as the developers have become.”

Download Serena’s Orchestrated ALM Whitepaper.

Tags: ALM


What’s your current release management process? Do you want to gain more control, reduce costs and stay in compliance?  Watch the new Serena Release Management Flash video that explains release management automation and introduces Serena Release Management.

Read Forrester’s research paper, 5 Ways to Streamline Release Management.



There is a great article on the need for application lifecycle management (ALM) in ComputerWorld UK. It quotes Forrester’s Dave West,

“If you aren’t doing ALM today and software is important to your business, you need to start thinking about how to get transparency, how to get understanding of the application process flow, and to think of software as a business process.”

We are hearing this from more and more application delivery leaders… the need to view application development as a business process.

Read the entire article, “Forrester: Businesses need app lifecycle management.”

Download Serena’s Orchestrated ALM Whitepaper.

 ALM is a business process.
Think of application development as a business process.

Tags: ALM


As we have been out getting feedback on our Orchestrated ALM strategy, we have had the opportunity to talk to some of the most astute commentators on what’s going on in enterprise application development today. We have collected some of the more insightful commentators’ and blogger’s reactions here, as well as links to their blog posts.

What they are saying might surprise you.

Adrian Bridgwater at Dr. Dobb’s writes that “delivering applications that power revenue generation or lower cost structures is the key to creating a compelling competitive advantage, especially given that virtualization and the cloud are commoditizing run-time environments.”

Serena has built its orchestration approach around the application of process automation to the application delivery supply chain, potentially allowing software developers to work more effectively and reduce the challenges of siloed project teams working with multiple development tools and methodologies.

“Serena claims that its orchestrated ALM solution provides built-in traceability and auditability and also addresses another enterprise concern: the need to support the various tiers of today’s applications running on Linux, Windows, and mainframe.

“Orchestration is the key to enterprise-class application delivery success,” said David Hurwitz, SVP of worldwide marketing at Serena Software. “Our customers need to streamline workflows, leverage their valuable talent, and exploit their existing infrastructure. They’ve overwhelmingly told us that flowing work and insight to developers, analysts, executives, operations managers, and everyone else involved in the application lifecycle is the right approach. No ALM vendor has stepped up to this challenge, until now.”

“By creating a ‘software supply chain,’ companies can increase efficiencies around globally distributed software and provide an end-to-end, integrated approach to software development,” said Thomas Murphy, research director at Gartner.

Read the entire post, “Serena Returns with New Orchestrated Application Strategy.”

More coverage of Serena’s announcements:

Tags: ALM