Serena xChange13: Ready, Release, Repeat

xChange13One way or another, we are all involved in building the content of the release, getting the release ready, putting the release out there, and taking care of it when it gets there. The major theme of xChange13, Serena Software’s global user conference from September 16-18 in Miami, is all about what it takes to be a world-class software release organization.

We are going to have expert speakers from the world of DevOps and IT service management, including Pink Elephant EVP George Spalding (Twitter: @gspalding11). We’ll take a deep dive into the best practices we can glean from ITIL’s Service Transition with one of the best speakers you will ever hear. And we will hear from your peers and colleagues that have implemented Serena Release Management solutions in their organizations and delivered massive benefits and success.

From the R&D side, our development teams will be showing off their latest innovations that will take release management to the next level on every platform from the mainframe to mobile and from the data center to the cloud.

As always, we will be acknowledging our customers for their innovation and excellence. If you have a good story to tell and want to receive recognition (and bragging rights back at your office), please give me a call (+1-650-224-1691 Pacific Time) or write to me at kparker@serena.com (any time!).

See you in Miami! If you haven’t registered yet, there’s still time to take advantage of the Early-Bird Pricing. Register now!


Kevin Parker is a 30 year industry veteran, holder of three technology patents and is VP and Chief Evangelist at Serena Software. He speaks and writes on application development methodologies, business analysis, quality assurance techniques, governance, open source issues, and tool interoperability, from the mainframe to distributed platforms to the web and mobile and embedded systems. Kevin was born and educated in the UK and currently lives on a boat on the San Francisco Bay.



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