Attend xChange13 for Free

Serena xChange13The xChange13 Call for Papers is open through March 31.  Serena’s 17th annual global user conference, xChange13, will be in Miami Beach from September 16-18.  We are building the detailed agenda right now and are looking for user stories to share with our customers.  Would you be willing to speak at xChange? If so, please submit your presentation topic and description through the link below. If selected to speak, you will receive a complimentary ticket to the conference, an $1,895 value.

Your story could encompass a single product, a robust solution or an IT function; anything from Serena Business Manager to ChangeMan ZMF, Service Management to Release Management, or Application Development to Operations. Topics I’m particularly interested in for this year’s conference include:

  • Success stories with quantified results
  • Tips and tricks for getting the most out of a Serena solution
  • Using Serena products for improving IT processes
  • Best Practices for implementing Serena solutions
  • Cost savings with Serena solutions

Please click here to submit your presentation topic and description by March 31, 2013. We will review all submissions and let you know if yours is accepted into the program no later than April 2, 2013.

If you are not planning to speak at xChange13 in Miami Beach but would like to attend, register at www.serena.com/xchange and take advantage of early bird savings!


Kevin Parker is a 30 year industry veteran, holder of three technology patents and is VP and Chief Evangelist at Serena Software. He speaks and writes on application development methodologies, business analysis, quality assurance techniques, governance, open source issues, and tool interoperability, from the mainframe to distributed platforms to the web and mobile and embedded systems. Kevin was born and educated in the UK and currently lives on a boat on the San Francisco Bay.



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