xChange16: Registration Open Today

xChange '16 logoRegistration for xChange16 is now open. The Early Bird promotions start today and go on through April 30th. If you register now you can save $600. We have an exceptional hotel rate of just $264++/night but those rooms are limited so book early.

The preliminary agenda can be found on the xChange16 site along with details on the optional training day classes we are providing this year. xChange16 runs from Sunday 18th September with our traditional welcome reception, through Wednesday September 21st. Optional training is also on Sunday, September 18th and Customer Advisory Board Meetings will be held on Thursday, September 22nd.

This year we are back in Chicago at the newly renovated Renaissance Hotel on Wacker Drive, a terrific conference location. We very much look forward to helping our customers get the most value out of their Serena investments, with presentations and workshops featuring outstanding thought leaders, technical experts, customer champions and technology partners.

As a reminder, the Call for Speakers is open through May 30th, and if selected we are waiving the conference fee! This is a great opportunity for customers to contribute to what makes the conference so special – sharing experiences with your peers and as always, the best customer presentations will be shortlisted for a Serena Innovation Award.

Kevin Parker is a 30 year industry veteran, holder of three technology patents and is VP of Worldwide Marketing at Serena Software. He speaks and writes on application development methodologies, business analysis, quality assurance techniques, governance, open source issues, and tool interoperability, from the mainframe to distributed platforms to the web and mobile and embedded systems.

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