Announcing xChange15 in Washington DC!

xChange15-banner-smallWe are excited to announce that Serena’s xChange15 will be from Sunday March 22nd until Wednesday March 25th 2015. We are bringing xChange back to the east coast and will be in the wonderful Washington D.C. area in time for the First Day of Spring and the world-famous Cherry Blossom Festival. So mark your calendars today! We’ve selected the prestigious Ritz-Carlton at Tyson’s Corner for the event and we have secured an amazing rate for the accommodation there.

This year we will be focusing on number of critical IT issues and we will be showcasing our latest innovations in Release Management and Release Automation. We also bringing news and updates to our product line and will be launching exciting new releases first at xChange!

We will have more than 60 specialist sessions delivered by you, our customers and partners, as well as by the amazing technical teams from R&D, Customer Support and Professional Services. Deep dive, hands-on and advanced topics will, once again, lead the content making xChange the most valuable three days you can spend.

We are looking for speakers right now to deliver the intensive sessions and we invite you to contribute around the topics of:

  • Application Development
  • Software Release and Deployment
  • Human and System Automation
  • Modern Mainframe Application Development
  • Industry Trends and Hot Topics

The usual and unique features of xChange will be back including the now famous AnswerZone with its intense one-on-one consulting sessions and the Birds-of-a-Feather lunches. In addition this time we are introducing Ignite Sessions and more dynamic, customer-led discussions. You’ll hear Serena executives as well as all the technical leadership describe the direction we are forging as the leader in Application Change, Release and Configuration Management and you will be able to interact with them in private briefing sessions throughout the conference.

Check here for more details and how to register. We will be posting regular updates such as the Agenda, Breakout Sessions, Training Sessions, Hotel Info, Special Events, Expo and Exhibit Hall, and more.

If you have ideas for presentations you want to give or if you have questions you want answered please drop me a note and I’ll share them with the xChange team.

I’m really looking forward to seeing you again at xChange15.


Kevin Parker is a 30 year industry veteran, holder of three technology patents and is VP and Chief Evangelist at Serena Software. He speaks and writes on application development methodologies, business analysis, quality assurance techniques, governance, open source issues, and tool interoperability, from the mainframe to distributed platforms to the web and mobile and embedded systems. Kevin was born and educated in the UK and currently lives on a boat on the San Francisco Bay.



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