In January, our new CEO, Greg Hughes, asked what would be the most significant change we could make to how the company is run. The resounding answer came back: “Focus!” As so, in February, we created the new role of Product Officer in the company. All five product officers will be at xChange13, Serena’s global user conference from September 16-18 in Miami:
Each of us is tasked with making sure all the activities of development, support, marketing, sales, services and education for our product lines are working in the most efficient way possible. We are your champions internally; we drive your ideas and needs into the team and guide and direct them on your behalf.
The Product Officers are taking a keen interest in the breakout sessions at xChange13 and helping shape the content. They will be there to answer your questions and listen to your advice on where the industry is headed and where Serena should follow.
Contact us today if you have questions or if you want to meet up with us in Miami.
I am told that the room block at the hotel is filling fast. So be sure to register soon.
|Kevin Parker is a 30 year industry veteran, holder of three technology patents and is VP of Worldwide Marketing at Serena Software. He speaks and writes on application development methodologies, business analysis, quality assurance techniques, governance, open source issues, and tool interoperability, from the mainframe to distributed platforms to the web and mobile and embedded systems.|