Awarding Is Rewarding at xChange13

xChange13Getting home from xChange13, Serena’s global user conference from September 16-18 in Miami, and telling your team that you got a “Douggie” might raise a few eyebrows. So it would be better if you used the official name: “The Serena Innovation Award.” These awards are presented every year to customers who have taken their Serena solutions to new levels of use that far exceeded what the Serena engineering team thought possible.

To win the award we are looking for three things:

  • Value: a measurable benefit to your organization
  • Creativity: using the solution in an innovative way to solve a business and IT issue
  • Quality: showing a deliverable quantitative and qualitative difference

Click here to download the application form and send it to me no later than August 23rd. Finalists will be notified on August 30th and the winners announced on Day 2 of xChange13.

This year we are hoping that our founder and inspiration, Doug “Douggie” Troxel, will be presenting the awards.

See you in Miami for a rewarding and awarding time!


Kevin Parker is a 30 year industry veteran, holder of three technology patents and is VP and Chief Evangelist at Serena Software. He speaks and writes on application development methodologies, business analysis, quality assurance techniques, governance, open source issues, and tool interoperability, from the mainframe to distributed platforms to the web and mobile and embedded systems. Kevin was born and educated in the UK and currently lives on a boat on the San Francisco Bay.



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