Miami Ad-vice at Serena xChange13!

xChange13It is not easy to be selected as a speaker for xChange, Serena’s annual user conference. I always feel sorry for the many excellent presentation ideas we have to turn away, but I am so excited to think about the ones that were chosen for xChange13 from September 16-18 in Miami. This year’s list is more impressive than ever before.

We have a bumper crop of customer presentations, which we’ll announce next week.  These are my personal favorite sessions of the whole event and they cover every aspect of the application lifecycle.  The Serena engineering teams will show off what’s cooking in the lab. I’ve seen some of the innovations and they will simply amaze you.  Plus, we’ll have deep dives into the new capabilities of the latest Serena Solutions that will launch at xChange.

No matter what breakout track you decide to take at xChange, you’ll have at least 10 sessions to choose from.  So, bring a colleague to get the most out of the conference.  Here’s a glimpse of some of the tracks.

  • Application Development Solutions Track – Don’t miss the session about Continuous Integration and Release Best Practices.
  • DevOps and RevApps Track — We’ll show you how your Serena solutions can be at the heart of your DevOps strategy.
  • Serena Business Manager (SBM) Track — This track has the most customer-delivered sessions with real-world implementations that will inspire and astound.
  • Mainframe Track — I am particularly proud of the focus on the modernization of applications and the application development infrastructure.

There is so much to see and hear that I promise you this: every session will deliver practical advice you can use the day you get back from Miami.

And this year, for the first time in quite a while, I get to present one of the sessions too!

Check out the sessions for yourself and sign up today while the Early Bird pricing is still available.


Kevin Parker is a 30 year industry veteran, holder of three technology patents and is VP and Chief Evangelist at Serena Software. He speaks and writes on application development methodologies, business analysis, quality assurance techniques, governance, open source issues, and tool interoperability, from the mainframe to distributed platforms to the web and mobile and embedded systems. Kevin was born and educated in the UK and currently lives on a boat on the San Francisco Bay.



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