Back in March we launched Doug Serena, CIO, a popular docudrama that served as a case study of an intrepid IT leadership team’s quest to transform their company from endangered to dominating. Doug Serena, CIO was created to educate people about the benefits of Orchestrated IT in what turned out to be a fun, fresh and catchy new manner of product marketing. Not only was the YouTube docudrama a success, Doug Serena himself made a celebrity appearance at this year’s Serena xChange Global User Conference.
The Doug Serena, CIO project is now also award winning, having been named a Gold Medal winner in the ‘Film or Video of the Year’ category for the Best in Biz Awards 2012. Winners of the Best in Biz Awards 2012 were determined by an independent panel of 32 judges from top-tier news, business and technology publications, broadcast outlets and analyst firms, such as ABC, BusinessWeek, Computerworld, Entrepreneur, eWeek, Examiner, Forbes, FOX News, and IDG. Prior to the Best in Biz, the Doug Serena, CIO series was named a finalist in the Business-To-Business (B2B) Talking Category for the Forrester Groundswell Award 2012.
We are excited that Doug Serena, CIO has continued to drive awareness of the benefits of Orchestrated IT, and are appreciative that it is being recognized even outside of IT.
If you missed the series, you can watch all five episodes here.
|David Hurwitz is SVP of Worldwide Marketing at Serena Software.|