xChange12 Kicks Off!

Mandalay Bay in Las VegasSerena customers, partners and staff from around the world are gathered today at Mandalay Bay in Las Vegas for xChange12, our 16th Annual Global User Conference.  This year we’re pleased to welcome 250 customers, up 20% from last year’s very successful gathering.  While most attendees are from North America, others are traveling in from Europe, South America, Australia and Asia.

Attendees will be choosing from breakout sessions across six tracks, encompassing Orchestrated IT for Engagement and Visibility, Orchestrated Application Development, Orchestrated Release Management, Orchestrated Service Management & Operations, Serena Business Manager, and Mainframe Solutions.  Many of these breakout sessions are delivered by Serena customers themselves.

The keynote sessions will provide visibility into Serena’s vision and roadmap, including demonstrations of Serena’s latest solutions.  We’re also going to announce several winners: of the Serena Charity Challenge and of the “Douggies”, innovation awards recognizing outstanding Serena customers.

Oh yeah, we’re also going to have a rocking party the last night at the House of Blues.

Stay tuned to the Serena Blog for regular updates from xChange.  You can also follow the goings-on via Twitter hashtag #SerenaXchange.


David Hurwitz is SVP of Worldwide Marketing at Serena Software.

Tags: xChange


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