The xChange 2012 Serena Charity Challenge

If you were at xChange 2011 you know how stunningly successful it was. So much so that the attendee appraisal forms were in the mid- to high-90th percentile in every category, for every breakout session, for every general session and for all of the events. 

In recognition of this achievement, Serena President and CEO John Nugent awarded the 108-strong Serena xChange team the Gold Award for customer excellence, which comes with a monetary prize. The team decided that this money should be used to create a legacy that would bring some value outside Serena. Much discussion spawned the idea for the Serena Charity Challenge. 

At xChange 2012, customers, partners and Serena employees will be invited, individually or in small teams, to compete to develop a workflow application for a selected charity.  The SCC will take place on Sunday, September 9 and the winner will be announced the same day. The winning process app will be donated to the selected charity, along with the computers, communications and software licenses necessary for the charity to operate it.  We are in the process of choosing  the charity and welcome your suggestions. 

To contend in the Serena Charity Challenge please contact me or the SCC project leader Siddhartha Goel.  We look forward to a great competition that will benefit a fantastic cause! 

Register for xChange 2012!


Kevin Parker is a 30 year industry veteran, holder of three technology patents and is VP of Worldwide Marketing at Serena Software. He speaks and writes on application development methodologies, business analysis, quality assurance techniques, governance, open source issues, and tool interoperability, from the mainframe to distributed platforms to the web and mobile and embedded systems.



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