Serena wins ITIL Innovation of the Year Award

Yesterday was a big day for Serena.  We won the Pink Elephant Innovation Award for our Serena Service Manager and Serena Release Manager integrated solutions.  We also had significant conversations with hundreds of attendees at the Pink12 conference where the award was given out.

This leads to several observations:

  1. ITSM is undergoing a generational revolution.  First gen systems from Remedy, Peregrine (now HP), CA and others are at the bitter end of their duty cycles.  Customers in this most mature of IT management markets are actively looking for something new.
  2. First gen cloud-based ITSM systems aren’t cutting the mustard.  I spoke with more than a few SaaS ITSM pioneers who are stymied by inflexibility, lack of upgradability and poor response time.  Wow.  Weren’t those problems supposed to be left behind with the ERP-like systems of the past?
  3. ITSM and Release Management go together like sugar and spice.  The Innovation Award judges were clearly taken with the novelty of how Serena Service Manager and Serena Release Manager both bridged the DevOps divide and provided a new level of service responsiveness.
  4. Serena was so right to accept our customers’ invitation to provide an ITSM solution.  Many had made great progress with their ITIL initiatives using Serena Business Manager alone, but figured that an off-the-shelf, Pink-certified solution from Serena that incorporated a highly effective CMDB would help them go to the next level.  Thank you for pushing!
  5. Pink Elephant runs a great conference.  Educated, passionate attendees streamed to our booth, each one bubbling about what they were getting out of the sessions they’d attended.  We vendors also felt appreciated.  Thank you David and George.

Want to see the 1 minute video we submitted along with the Serena highlight of the award ceremony?  Click here.


David Hurwitz is SVP of Worldwide Marketing at Serena Software.



Comments

Satyasai Gudimetla on February 24th, 2012 at 1:32 am

Congrats, I know you guys are the Best in ITSM especially in Series Z Systems and The best tool is Serena Release Manager .

[...] nicely with our recent Pink Elephant ITIL Innovation of the Year Award (Please see our blog, Pink Reflections for more on this) because we’ve now been recognized in the past two weeks for both our ITSM and [...]

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