Serena xChange 2011: Demand and Requirements Management Sessions


Christian Christophoridis, who is this year’s Serena Eagle Award for most valuable contribution to customers and an industry-recognized thought leader on Requirements Management, is leading the team developing the Demand and Requirements Management track content for xChange 2011, Serena’s annual global user conference from September 19-21 in Las Vegas, Nevada. On the phone from Germany a little while ago, he told me about the Demand and Requirements track.

KP: I know you are a strong advocate of the importance of the requirements phase. What is your philosophy?

CC: Great software is driven by quality requirements. In other words, how well you deliver releases is highly dependent on how well you capture demand, mock up prototypes, and develop requirements.

KP: How have you made that part of the xChange track content this year?

CC: We have ensured that the Demand and Requirements xChange track will focus on how IT and product development organizations use Serena’s Demand Management products to capture, define and deliver on customer needs. We show real-world customer examples, best practices, product updates and we have intense technical sessions focused on Serena Demand Management products, including Dimensions RM, Prototype Composer, Agile Planner, SBM and PPM.

KP: I know you are excited about some of the customer presentations we have this year. What can you tell me about them?

CC: It is all about best practices. Our customers are in the real world and have deadlines, budgets and compliance needs to meet. Their best practices are far more effective. So, for example we are going to hear from the Bureau of Engraving and Printing, which is using Dimensions RM and SBM to ensure their releases meet their customers’ exact requirements for precision-made treasury certificates and security documents.

KP: I hear a lot about agile requirements. Are you going to talk about that?

CC: Good question. Our customers are navigating the dichotomy of agile/waterfall and not just that but also the ever more important intersection between hardware/software requirements to deliver quality products and applications, such as those in cars and phones and medical devices. So we are very excited to be able to announce some interesting and related developments from Serena’s product experts as they reveal what’s next for Serena’s Demand Management products.

KP: Intriguing, Chris. Thank you for sharing that. I am eager to see and hear what you have in store for us all.

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Kevin Parker is a 30 year industry veteran, holder of three technology patents and is VP of Worldwide Marketing at Serena Software. He speaks and writes on application development methodologies, business analysis, quality assurance techniques, governance, open source issues, and tool interoperability, from the mainframe to distributed platforms to the web and mobile and embedded systems.



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