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Contacts
Serena Streamlines Web Content ManagementIntegration of Macromedia Contribute with Serena Collage Provides Customers with a Powerful Way to Manage and Update Website ContentThe Gilbane Conference, San Francisco, CA – April 11, 2005 – SERENA Software, Inc. (Nasdaq: SRNA), the world’s largest company solely focused on managing change in the IT environment today announced that the next release of Serena® Collage®, the company’s robust web content and change management solution will integrate with Macromedia Contribute 3.1, a rapid web authoring environment enabling customers to easily contribute, manage and update website content with minimal support from IT. “Content is among an organization’s most crucial assets. With IT complexity at an all time high and compliance scrutiny on the rise, well-managed content is more critical than ever,” said Frank Gilbane, an analyst at Gilbane Inc. “Web content management technologies that combine an easy to use interface with sophisticated change management, versioning, workflow, tracking, page generation and site deployment capabilities can support the varied content needs of both small and large organizations.” The new integration combines the rich authoring environment of Contribute 3.1 with the robust content management capabilities inherent in Serena Collage to help customers streamline the web content management process, ensure website integrity and improve overall efficiency. It enables users to easily make changes to site content within the familiar Contribute interface and save to Collage once changes are complete. In Collage, the content is automatically routed for further editing and approval, merged with other content and design elements and published to multiple destinations. Collage customers are able to take advantage of the rich web page authoring, offline editing and native support for Mac OS X that Contribute offers. Similarly, Contribute customers can extend their existing investment by employing Collage – and as a result, reap the additional benefits of enterprise-class versioning, workflow, tracking, content categorization, page generation and site deployment capabilities. "Contribute is the preferred choice of many enterprise organizations that need to publish and share information using the web," said Craig Barberich, senior product manager, Macromedia. "For companies that require an enterprise content management system, the integration of Contribute with Serena Collage combines the elegance and simplicity of an outstanding end-user experience with the power of database-driven content management features.” “The combination of Macromedia Contribute and Serena Collage is an intuitive, efficient way to manage ongoing changes to web content,” said Nathan Rawlins, Senior Product Manager at Serena. “Content contributors can continue using the familiar Contribute interface while taking advantage of the enterprise-class content management capabilities of Collage—all at a fraction of the cost of comparable solutions." Availability About Serena
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